David Fred Growth Strategies
Tab. 3-1: Growth strategies / growth potentials
|Intensive growth |integrative growth |diversification growth |
|- market penetration |- backward integration |- concentric diversification |
|- market development |- forward integration |- horizontal diversification |
|- product development |- horizontal integration | |
Source: Fred David: How do we choose among growth strategies?, Managerial Planning jan / feb. 19?? and P. Kotler: Marketing Management chap. 3
Fred R. David is an Associate Professor of Business Policy at Mississippi State University He received his B.S. and MBA degrees from Wake Forest University and his PhD in Business Administration from the University of
South Carolina Dr. David has written articles for the Academy of
Management Review, long Range Planning, the Journal of Small Business
Management, Management Psychology, and other business journal. He is currently working an a business policy text book entitled BUSINESS
POLICY AND STRATEGY
Source: MANAGERIAL PLANNING JANUARY / FEBRUARY
How Do We Choose Among Alternative Growth Strategies?
The choice among alternative growth strategies can be considered the most important decision in an organization. In this article thirteen major strategies are examined along with specific environmental conditions that are particularly conducive to the success of each strategy. The author states that the guidelines provided in this article can benefit strategists in both large and small and profit and non-profit organizations
Introduction
The purpose of this article is to provide an integrated framework for strategic planners that outlines the basic conditions under which various alternative strategies
|Intensive growth |integrative growth |diversification growth |
|- market penetration |- backward integration |- concentric diversification |
|- market development |- forward integration |- horizontal diversification |
|- product development |- horizontal integration | |
Source: Fred David: How do we choose among growth strategies?, Managerial Planning jan / feb. 19?? and P. Kotler: Marketing Management chap. 3
Fred R. David is an Associate Professor of Business Policy at Mississippi State University He received his B.S. and MBA degrees from Wake Forest University and his PhD in Business Administration from the University of
South Carolina Dr. David has written articles for the Academy of
Management Review, long Range Planning, the Journal of Small Business
Management, Management Psychology, and other business journal. He is currently working an a business policy text book entitled BUSINESS
POLICY AND STRATEGY
Source: MANAGERIAL PLANNING JANUARY / FEBRUARY
How Do We Choose Among Alternative Growth Strategies?
The choice among alternative growth strategies can be considered the most important decision in an organization. In this article thirteen major strategies are examined along with specific environmental conditions that are particularly conducive to the success of each strategy. The author states that the guidelines provided in this article can benefit strategists in both large and small and profit and non-profit organizations
Introduction
The purpose of this article is to provide an integrated framework for strategic planners that outlines the basic conditions under which various alternative strategies
References: P. N. Bloom and P. Kotler, "Strategies for High Market-Share Companies." Harvard Business Reuiew, 63-72, November- December, 1982. R. D. Buzzell, "Is Vertical Integration Profitable?" Harvard Business Review, 92-102, January-February, 1983. F. R. David, "QSPM: A Quantitative Approach to Strategy Formulation." Long Range Planning, Forthcoming issue. K. R. Harrigan, "A Framework for Looking at Vertical Integration." The Journal of Business Strategy, 30-37, Winter, 1983. K. R. Harrigan and M. E. Porter, "End-game Strategies for Declining Industries." Harvard Business Reuiew, 111-120, July-August, 1983. A. J. Rowe, R. O. Mason, and K. Dickel, "Strategic Management and Business Policy: A Methodological Approach." Reading. Mass.: Addison-Wesley Publishing Co., 1982. R. Stobaugh and P. Telesio, "Match Manufacturing Policies and Product Strategy.” Harvard Business Review, 113-120, March-April, 1983. H. Weihrich, "The TOWS Matrix - A Tool for Situational Analysis. '. Long Range Planning, Vol. 15, No. 2, 54-66, 1982.