David Jones Limited (Djs)
1. Company Overview
David Jones Limited (DJS) is a leading high-class retailer with stores all across Australia. The company operates 35 department stores and 2 warehouse outlets. Mr Zahra is the current CEO of the company. MD Peter Wilkinson, an ex CEO had repositioned DJS as an upmarket brand, targeting wealthy shoppers. In 2008, the company launched a general purpose credit card with Amex, which runs parallel to the existing store card. DJS placed at the top end of the market, targets a core customer base of three generations of prosperous women: mother, daughter, and grandmother, with above average disposable income. Its customers are mainly middle to upper income earners in the 35 to 65 - year age group, but at the same time, the company is trying to make inroads into the younger demographics. It offers products like fashionable collections and a range of global brands. Competitors include Myer and the specialty clothing and footwear stores (InvestSmart, 2000). 2. Nature of Job Analysis 3.1. Introduction
‘Job Analysis is the procedure through which you determine the duties of these positions and the characteristics of the people who should be hired for them (Dessler 1999, p.157)’. The store manager at David Jones is responsible for increasing store sales by providing outstanding customer service and leading a dedicated team, most of them as collegiate and hence dynamic. The store manager would need to mentor and develop the team by being a stable motivating force. 3.2. Contribution of store manager to David Jones strategy
David Jones is strategically placing itself for brand positioning. It wants the customers to believe that it is an ‘Affordable Luxury’. In alignment with this strategy, store needs to be broken into segments and the niche sales staff must cater to the individual departments (Strawczynski 2008). At the retail level, the company can execute its strategies and plan of action in accordance with the market trends, which
David Jones Limited (DJS) is a leading high-class retailer with stores all across Australia. The company operates 35 department stores and 2 warehouse outlets. Mr Zahra is the current CEO of the company. MD Peter Wilkinson, an ex CEO had repositioned DJS as an upmarket brand, targeting wealthy shoppers. In 2008, the company launched a general purpose credit card with Amex, which runs parallel to the existing store card. DJS placed at the top end of the market, targets a core customer base of three generations of prosperous women: mother, daughter, and grandmother, with above average disposable income. Its customers are mainly middle to upper income earners in the 35 to 65 - year age group, but at the same time, the company is trying to make inroads into the younger demographics. It offers products like fashionable collections and a range of global brands. Competitors include Myer and the specialty clothing and footwear stores (InvestSmart, 2000). 2. Nature of Job Analysis 3.1. Introduction
‘Job Analysis is the procedure through which you determine the duties of these positions and the characteristics of the people who should be hired for them (Dessler 1999, p.157)’. The store manager at David Jones is responsible for increasing store sales by providing outstanding customer service and leading a dedicated team, most of them as collegiate and hence dynamic. The store manager would need to mentor and develop the team by being a stable motivating force. 3.2. Contribution of store manager to David Jones strategy
David Jones is strategically placing itself for brand positioning. It wants the customers to believe that it is an ‘Affordable Luxury’. In alignment with this strategy, store needs to be broken into segments and the niche sales staff must cater to the individual departments (Strawczynski 2008). At the retail level, the company can execute its strategies and plan of action in accordance with the market trends, which