David Neeleman Reinvents Airlines
David Neeleman Reinvents Airlines
MAN 3303
March 21, 2012 Abstract
The founder of JetBlue, David Neeleman started the company with the vision of “bringing humanity back to air travelâ€. (Neeleman 2003) His main mission was to establish a low cost airline that offered first class comfort and services to their customers at an economic price that everyone could afford. He believed in having everyone in the organization to focus on the main objectives which are to work as a team. He also valued feedback from customers that way he can improve the experience of not just that customer, but all other customers as well. He introduced a Passenger Bill of Rights which specifies what the organization expects to do for their customers.
Question 1
The culture of JetBlue and Azul follows the same principles of learning from each other and to always make improvement where necessary. The article mentions that before Neeleman started Azul airline he made it his duty to get as much feedback as possible form passengers to help improve the passengers overall experience.
He believes in giving the customer what they want at the most reasonable price possible as well as taking care of his employees. He strived to hired employees that share the same goals and vision as the company to help insure the very best service is provided to each and every passenger. They managed to develop a “Customer Bill of Rights†which states; JetBlue Airways is dedicated to bringing humanity back to air travel. We strive to make every part of your experience as simple and as pleasant as possible. Unfortunately, there are times when things do not go as planned. If you're inconvenienced as a result, we think it is important that you know exactly what you can expect from us. That's why we created our Customer Bill of Rights. These Rights will always be subject to the highest level of safety and security for our customers and crewmembers. (JetBlue Website)
David Neeleman was a
MAN 3303
March 21, 2012 Abstract
The founder of JetBlue, David Neeleman started the company with the vision of “bringing humanity back to air travelâ€. (Neeleman 2003) His main mission was to establish a low cost airline that offered first class comfort and services to their customers at an economic price that everyone could afford. He believed in having everyone in the organization to focus on the main objectives which are to work as a team. He also valued feedback from customers that way he can improve the experience of not just that customer, but all other customers as well. He introduced a Passenger Bill of Rights which specifies what the organization expects to do for their customers.
Question 1
The culture of JetBlue and Azul follows the same principles of learning from each other and to always make improvement where necessary. The article mentions that before Neeleman started Azul airline he made it his duty to get as much feedback as possible form passengers to help improve the passengers overall experience.
He believes in giving the customer what they want at the most reasonable price possible as well as taking care of his employees. He strived to hired employees that share the same goals and vision as the company to help insure the very best service is provided to each and every passenger. They managed to develop a “Customer Bill of Rights†which states; JetBlue Airways is dedicated to bringing humanity back to air travel. We strive to make every part of your experience as simple and as pleasant as possible. Unfortunately, there are times when things do not go as planned. If you're inconvenienced as a result, we think it is important that you know exactly what you can expect from us. That's why we created our Customer Bill of Rights. These Rights will always be subject to the highest level of safety and security for our customers and crewmembers. (JetBlue Website)
David Neeleman was a