Dawlance Report
PROJECT REPORT ON DAWLANCE SUMBITTED TO SIR AHMED HASSAN
TABLE OF CONTENTS 02 1) INDUSTRY a) Value 04 b) Major shares 04 c) Market share and Position 05 d) Past Performance 05 e) Future outlook or Mission Statement 06 f) Macro Environmental Factors 06-07 2) COMPANY INFORMATION a) Start of Company 07-08 b) Growth 09 c) Employees 09 d) SBU’s 10 e) Micro Environmental Factors 11 3) BRAND a) 3 P’s (Product, Price and Place) 12 b) Positioning and Differentiation
TABLE OF CONTENTS 02 1) INDUSTRY a) Value 04 b) Major shares 04 c) Market share and Position 05 d) Past Performance 05 e) Future outlook or Mission Statement 06 f) Macro Environmental Factors 06-07 2) COMPANY INFORMATION a) Start of Company 07-08 b) Growth 09 c) Employees 09 d) SBU’s 10 e) Micro Environmental Factors 11 3) BRAND a) 3 P’s (Product, Price and Place) 12 b) Positioning and Differentiation
References: www.dawlance.com.pk Amin Ahmed, Production manager, Dawlance production Unit Karachi. Syed Salman Ali, Marketing Manager, Dawlance. REPORT MADE BY ZOYA HAIDER. HAMIZA NIZAM. MUNIZA UMOODI. NOREEN GUL ZOHAIB SALEEM.