dealer satisfaction

ABSTRACT This project report entitled: A study on dealer stratification with reference to TANCEM” is intended to determine the dealer satisfaction, Products awareness, fluctuation of demand and needs and wants of the dealers.

Primarily the well defined objectives one framed according to the study. Then questionnaire is prepared based on the defined objectives. The prepared questionnaire is used to get way of personal interview from the dealers.

The response given by the customers are analyzed and interpret using different types of statistical tools such as percentage analysis, chi-square method and weighted average method.

From the analysis some general findings one araised and that one more related with the framed objectives for this study. According to the findings the suggestion are given and the conclusions one also based on the findings which will be more helpful for the organizations

TABLE OF CONTENTS

LIST OF TABLES
LIST OF CHARTS

CHAPTER
TITLE
PAGE NO
I
INTRODUCTION
1
II
REVIEW OF LITERATURE
12
III
OBEJECTIVES AND LIMITATIONS
15
IV
RESEARCH METHODOLOGY
17
IV
DATA ANALYSIS AND INTERPRETATION
20
VI
FINDINGS OF THE STUDY, SUGGESTION AND RECOMEDATIONS
31
VII CONCLUSIONS
33
VIII
SCOPE AND LIMITATIONS FOR THE FUTHER STUDY
34

ANNEXURES

1. QUESTIONNARIES.

2. BIBLOGRAPHY. LIST OF TABLES

Sl. No
Table Name
Page no.
5.1
AGE - WISE CLASSIFICATION OF DEALERS
20
5.2
EXPERIENCE - WISE CLASSIFICATION OF DEALERS
21
5.3
MONTHLY SALES TURNOVER OF DEALERS
22
5.4
RESPONSE FOR FASTEST MOVING BRAND
23
5.5
RATING FOR VARIOUS FACTORS OF ARASU CEMENT
24
5.6
SATISFACTION TOWARDS THE QUALITY OF ARASU CEMENT.
25
5.7
PRIMARY FACTORS INFLUENCING DEALERSHIP OF ARASU CEMENT.
26
5.8
SATISFACTION TOWARDS THE DEALER SERVICE PROVIDED BY ARASU CEMENT.
27
5.9
SATISFACTION TOWARDS TAMILNADU CEMENT DEALERSHIP
28
5.10
INTREST