Debate Advertising Towards Children Can Only Be Seen as Harmless

Introduce team members- Aidan Laura Marketing Debate Notes: On average, children in the U.S will watch 25 000 – 40 000 television ads per year. $15 - $17 billion is spent on these ads  marketers see children as the future and aim to create brand loyalty from a young age. Therefore positive advertising at children will help shape the future  developing healthy/positive lifestyles in children from a young age van only benefit society in the long run. Children’s diets result from the interplay of many factors. Multiple factors account for childhood obesity, including individual, social, environmental and cultural factors. Parents & Money There are many children who appear not to be adversely affected by marketing targeted at them  their parents’ instilled good values in them. Positive Effects of Advertising Children are the future and therefore allowing them to be subjected to more adult concepts that are displayed to them in marketing such as decision-making and critical thought can only prepare them better for the future. Marketing to children (and as a whole) works because it lives off of deeply held beliefs about self-expression & freedom of choice  ideologies that children can only benefit from being exposed to. Marketers use overly creative tools to engage the young audience – this creativity can used in the future to be successful. Communication in itself can be a force for real good  this good is often overshadowed by the bad effects marketing has on, however if it has the power to do this then the positive advertising must have the potential to be as effective. Marketing helps develop children’s media literacy and critical decision making, which are necessary in adulthood. Through marketing, children learn to analyse what they are presented with and become more street wise. Positive Advertising Examples