Debenhams
MARKETING
Marketing is the process which identifies, anticipates and satisfies customers’ requirements profitably’. ABOUT DEBENHAMS PLC
Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland, with 15 franchises scheduled to open by the end of the 2008. Debenhams have increased demand of its market, by technological developments, flexibility and ease of use, along with their strong brand reputations and marketing campaigns, and their strong national presence.
PLACE
Place ensures that the products are available where the consumers would expect to buy them. There are many places where a business could sell their products such as direct selling, internet, in store, however the businesses should ensure that they sell in the right places to maximise their products.
Debenhams sells their products on line and in their departmental stores in which customers have more choice and can get help from the staff if needed. Online selling is convenience for customers who cannot go to their stores as they are full time workers or have a disability and therefore online shopping is the best way to shop.
The stores are located in various locations, including town centres, high streets and shopping centres and cover a wide geographic and size range.
Delivery
Customers can get their goods delivered at their door step from Debenhams. Customers can get information on Debenhams website or in the store, where the customers can find out the delivery charges and delivery times in which customers have to enter the delivery address details. If the customers does not want to pay the delivery charges the can opt to pick up in a store or have them delivered directly to their door.
PRICE
With the help of psychological pricing, competitor pricing and with price discrimination Debenhams can increase demand for their finest products. Most customers tend to spend more money on psychological prices as they are forced to think
Marketing is the process which identifies, anticipates and satisfies customers’ requirements profitably’. ABOUT DEBENHAMS PLC
Debenhams has 30 international franchise stores in 14 countries outside the UK and Ireland, with 15 franchises scheduled to open by the end of the 2008. Debenhams have increased demand of its market, by technological developments, flexibility and ease of use, along with their strong brand reputations and marketing campaigns, and their strong national presence.
PLACE
Place ensures that the products are available where the consumers would expect to buy them. There are many places where a business could sell their products such as direct selling, internet, in store, however the businesses should ensure that they sell in the right places to maximise their products.
Debenhams sells their products on line and in their departmental stores in which customers have more choice and can get help from the staff if needed. Online selling is convenience for customers who cannot go to their stores as they are full time workers or have a disability and therefore online shopping is the best way to shop.
The stores are located in various locations, including town centres, high streets and shopping centres and cover a wide geographic and size range.
Delivery
Customers can get their goods delivered at their door step from Debenhams. Customers can get information on Debenhams website or in the store, where the customers can find out the delivery charges and delivery times in which customers have to enter the delivery address details. If the customers does not want to pay the delivery charges the can opt to pick up in a store or have them delivered directly to their door.
PRICE
With the help of psychological pricing, competitor pricing and with price discrimination Debenhams can increase demand for their finest products. Most customers tend to spend more money on psychological prices as they are forced to think