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BRAC BANK LIMITED

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JUNE 05,2007

To
The Head
Department of Business Administration,
International Islamic University Chittagong

Sub: Submission of internship Report.

Dear Sir,

I am writing in connection with the internship report naming “Product Management Of Retail Banking - A Study on BRAC Bank Limited , Regional Operating Center,Momin Road , Chittagong ”.

Under the state of the report, I have been given relevant information from the employees of BRAC Bank Ltd. for collecting primary data. 1 also have gone through various publications relating with BRAC Bank Ltd. and its operation.

This report provides me an insight on the customer service department of BRAC Bank. In this report I have tried to find out some problem areas related to product management and tried to find out some possible solution to those particular problems.

I have enjoyed the preparation of the report because it provides me chance to put my theoretical knowledge in a real life problem. If you need any kind of further information I will be glad to provide accordingly.

I therefore pray & hope that you would be kind enough to me with accepting this report and bless me heartily .

Sincerely yours

_________________
Md Showkat Ali
Matric No- B023001

Today’s world is changing very rapidly as new businesses are emerging by placing the old ones. In this new millennium, people feel a growing uneasiness about the future. Many countries suffer from chronic high un-employment, a persistent deficit and deteriorating purchasing power. Like the other businesses, banking practices are also changing at an incredible pace.

In the banking industry, community branch banks have long been the marketing channels through which customers deposit money and make payments. But the branch banks may soon become a thing of the

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