Decathlon Strategy
Table of content
Introduction............................................................................................................................................. 2 1. Competitive environment ............................................................................................................... 3 1.1. 1.2. 1.3. 1.4. 2. Pestel ....................................................................................................................................... 3 Porter five forces ..................................................................................................................... 4 Strategic group ........................................................................................................................ 6 Key factors of success .............................................................................................................. 7
Strategic analysis ............................................................................................................................. 8 2.1. 2.2. 2.3. 2.4. Resources ................................................................................................................................ 8 Competences ........................................................................................................................... 8 Core competences ................................................................................................................... 9 Value chain .............................................................................................................................. 9
3.
Strategic fit analysis ....................................................................................................................... 11 3.1. 3.2. SWOT ..................................................................................................................................... 11
Introduction............................................................................................................................................. 2 1. Competitive environment ............................................................................................................... 3 1.1. 1.2. 1.3. 1.4. 2. Pestel ....................................................................................................................................... 3 Porter five forces ..................................................................................................................... 4 Strategic group ........................................................................................................................ 6 Key factors of success .............................................................................................................. 7
Strategic analysis ............................................................................................................................. 8 2.1. 2.2. 2.3. 2.4. Resources ................................................................................................................................ 8 Competences ........................................................................................................................... 8 Core competences ................................................................................................................... 9 Value chain .............................................................................................................................. 9
3.
Strategic fit analysis ....................................................................................................................... 11 3.1. 3.2. SWOT ..................................................................................................................................... 11
References: Beech J. and Chadwick S., 2007, The marketing of sport Newspapers