Deccan Chronicle

A REPORT
ON

Brand recall of Deccan Chronicle with analyses of consumer preference in the newspaper industry and optimization of Deccan Chronicle’s distribution network
By
Ishan Yadav
12BSPHH010402

IBS Hyderabad

A REPORT
ON
Brand recall of Deccan Chronicle with analyses of consumer preference in the newspaper industry and optimization of Deccan Chronicle’s distribution network
Table of Contents

SUMMER

INTERNSHIP 2012 – FINAL REPORT

PROJECT TITLE: - THE MARKETING STORY

OF POSTNOON (HYDERABAD’S 1ST AFTERNOON ‘COMPACT’ ENGLISH DAILY)

AKSHIT PUSHKARNA

11BSPHH010080

4TH JUNE 2012

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ACKNOWLEDGEMENT

I hereby regard my sincere thanks to Mr Kulwinder Singh, CEO Postnoon and Ms Jyothi Hookens, National Sales Head, Postnoon for providing me with this summer internship and providing me with support and assistance during the term of the project period.

I would give my sincere thanks to Ms Rasanpreet Kaur for providing me with support and assistance during the term of the project.

I express my gratitude to Dr. Vighneswara Swamy, faculty, ICFAI Business School, Hyderabad for providing me with his guidance throughout the project.

Also I would like thank all colleagues of Postnoon who have helped me during the course of my study.

Yours sincerely,

Akshit Pushkarna

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EXECUTIVE SUMMARY

The objective of the project was to find out the effectiveness of the Marketing Story of Postnoon. In

order to get to a conclusion, the following steps were taken: -

1) Find out the Marketing Initiatives taken up by Postnoon

This step included trying to gather all the initiatives taken up by Postnoon. Ms Jyothi Hookens, National Sales Head, Postnoon gave a presentation on various Marketing Initiatives taken up by the company.

2) Using questionnaires to find out the effectiveness of the Marketing Initiatives

In this step, a questionnaire was constructed. The