In order to understand the behavior of how individuals make choices, we have to first analyze the fundamental levels of decision making namely the individual, the group and the organizational. Bratton et al. (2010) outlined that on different levels of decision-making and there are also different key issues on the effects that they have respectively. Supported by the words of Buchanan and Huczynsk (2010), in an individual decision-making, there are restraints to information and personal prejudice. In group decision-making, there are effects of group coherency on individuals’ interpretation, point of view and conduct towards the issue. While in organizations, there are issues regarding disputes, ability and politics. The reason is because the way any individual make decisions varies differently in various circumstances which in this case refers to the three levels of analysis.
When one is making a choice, influences tend to be present. One of it is commitment. Jullison, Karlson and Garling (2005) indicated that people make decisions based on an illogical upsurge of commitment such as the amount of time, money, and effort put into a decision which they feel devoted. This is supported by Buchanan and Huczynsk (2010, p.638) who contended that “commitment sustains action in the face of predicaments; in such circumstances, it is behavior which is being committed”. Likewise, personality, attitude and perception can influence one’s decision too (Nelson et al, 2012). The personality of humans is complex which includes our beliefs, sensation and expectations. Scholl (2008) mentioned that personality is a set of