Decision-Making Process
1. Give an example of a recent purchase of an expensive article (hand-phone, camera or notebook computer). Explain your decision-making process, and what source of information did you use in making the decision to buy the article?
Introduction: Before we made a purchase decision, there are eight steps of decision making process, they are Problem Recognition, Set-up Standard, Allocate Weights to Criteria, Information Search, Evaluation of Alternatives (Calculation), Select the Best Alternative, Purchase Decision, Post-purchase Evaluation. Our preferences always affect the decision making process, for example, personality, perception, family pressure and social trend. That’s why there are so many different kinds of product in market for consumer to choose. Consumer can get the related information in 4 ways, they are Commercial Sources, Experiential Sources, Public Sources and Personal Sources. Consumer should choose the best way to get the correct information, because sometimes the source may mislead the consumer and lead to wrong decision making. The following is an example of me how to make choices and get a new mobile.
A. Problem Recognition The old mobile has using for few years since 2007, it is out of fashion and sometimes not works properly, it will switch off automatically over few hours, the outlook of the mobile is also very dirty, it is time to purchase a new mobile.
B. Set-up Standard After planning to purchase a new mobile, the following step is to list out the specifications I desired. I am a heavy user of mobile, so I demand high specifications of the mobile.
Brand I have used most of the brands of mobile, so I know the quality and after sales services of different brands very well. Here is the priority of mobile brands I preferred:
SAMSUNG > LG > Nokia > Google > SonyEricsson > Motorola > hTC > Apple
Price Price is an important consideration factors in buying a mobile, this time I am willing to give
Introduction: Before we made a purchase decision, there are eight steps of decision making process, they are Problem Recognition, Set-up Standard, Allocate Weights to Criteria, Information Search, Evaluation of Alternatives (Calculation), Select the Best Alternative, Purchase Decision, Post-purchase Evaluation. Our preferences always affect the decision making process, for example, personality, perception, family pressure and social trend. That’s why there are so many different kinds of product in market for consumer to choose. Consumer can get the related information in 4 ways, they are Commercial Sources, Experiential Sources, Public Sources and Personal Sources. Consumer should choose the best way to get the correct information, because sometimes the source may mislead the consumer and lead to wrong decision making. The following is an example of me how to make choices and get a new mobile.
A. Problem Recognition The old mobile has using for few years since 2007, it is out of fashion and sometimes not works properly, it will switch off automatically over few hours, the outlook of the mobile is also very dirty, it is time to purchase a new mobile.
B. Set-up Standard After planning to purchase a new mobile, the following step is to list out the specifications I desired. I am a heavy user of mobile, so I demand high specifications of the mobile.
Brand I have used most of the brands of mobile, so I know the quality and after sales services of different brands very well. Here is the priority of mobile brands I preferred:
SAMSUNG > LG > Nokia > Google > SonyEricsson > Motorola > hTC > Apple
Price Price is an important consideration factors in buying a mobile, this time I am willing to give
References: 5. Sunil Chopra, Peter Meindl, Supply chain management : strategy, planning, and operation, Upper Saddle River, N.J.: Prentice Hall, 2001 6