Decision Making Process
You are a senior manager of “X” Ltd. You have to take a major decision. Discuss what decision you are making and all the factors you are going to consider. How you are going to make the decision? | |
Unilever today is a trusted name in both Bangladesh and other parts of the world. Listening to the people, who buy our products, helped us to grow into one of the world 's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. In the last four decades, Unilever in Bangladesh are dedicatedly bringing new and quality products for the hardworking Bangladeshi people to refresh them after long day at work. About 90% of household in Bangladesh use one or more of our products. Unilever was founded in 1890 by William Hesketh Lever, came to our country four decades ago. Previously this was known to us as Lever Brothers Ltd has brought diversity and innovations along with itself. Our portfolio of brands is popular among the globe and in Bangladesh is mainly because it has wide range of both world class products and regional products designed for the local market. The diversity came from having strong root in local markets and details knowledge about the local culture which integrates to the understanding of the local people. And world class expertise applied their intellectuals’ thoughts to server consumers everywhere. Unilever in Bangladesh’s product line consist of food brands, home care brands, personal care brands.
Our personal care brands consist of wide varieties of products such as Lux soap, Lifebuoy soap, All Clear shampoo and conditioner, Pond’s products, Fair and lovely beauty cream, Dove soap and other products in Dove brand etc. Being the top line manager in the distribution arena of personal care product, I have the duty of running a smooth the distribution process. It involves monitoring the lower level managers/ supervisors (who in turns monitors the root level sales representative), taking
Unilever today is a trusted name in both Bangladesh and other parts of the world. Listening to the people, who buy our products, helped us to grow into one of the world 's most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. In the last four decades, Unilever in Bangladesh are dedicatedly bringing new and quality products for the hardworking Bangladeshi people to refresh them after long day at work. About 90% of household in Bangladesh use one or more of our products. Unilever was founded in 1890 by William Hesketh Lever, came to our country four decades ago. Previously this was known to us as Lever Brothers Ltd has brought diversity and innovations along with itself. Our portfolio of brands is popular among the globe and in Bangladesh is mainly because it has wide range of both world class products and regional products designed for the local market. The diversity came from having strong root in local markets and details knowledge about the local culture which integrates to the understanding of the local people. And world class expertise applied their intellectuals’ thoughts to server consumers everywhere. Unilever in Bangladesh’s product line consist of food brands, home care brands, personal care brands.
Our personal care brands consist of wide varieties of products such as Lux soap, Lifebuoy soap, All Clear shampoo and conditioner, Pond’s products, Fair and lovely beauty cream, Dove soap and other products in Dove brand etc. Being the top line manager in the distribution arena of personal care product, I have the duty of running a smooth the distribution process. It involves monitoring the lower level managers/ supervisors (who in turns monitors the root level sales representative), taking
References: • Unilever Bangldesh : http://www.unilever.com.bd/aboutus/?WT.GNAV=About_us • Management (Eight Editions): Stephen P. Robbins and Mary Coutler. • www.bangladeshdir.com/webs