Decline Barbie Doll
Environmental issues will arise at any company at anytime. You can be a billion dollar company and still have environmental issues. There are many contributing factors that has attributed to Barbie's declining sales. Competition is a major factor that has attributed to the decline of the Barbie doll. There are other companies that have created dolls that have taken over such as the Bratz doll. The Bratz doll is a hip doll that has gotten the attention of many young girls. The Bratz doll comes with many accessories that keeps young girls wanting more and more of their products. Another factor that has caused Barbie sales to decline is the changing lifestyles of today's young girls are a concern for Mattel (Ferrell, O.C., & Hartline, M.D., 2014).
The internet also plays a major part in the activities of kids today. iPads, cell phones, tablets have taken the place of toys. This is a major problem for all Mattel products, not just the Barbie doll. When there are environmental issues with products, it also has a effect on the revenue. The declining sales of some of their products cost Mattel to lose millions. Being the innovative company that they are, they quickly turned it around.
The internet also plays a major part in the activities of kids today. iPads, cell phones, tablets have taken the place of toys. This is a major problem for all Mattel products, not just the Barbie doll. When there are environmental issues with products, it also has a effect on the revenue. The declining sales of some of their products cost Mattel to lose millions. Being the innovative company that they are, they quickly turned it around.