Defense
Market Leader Strategy
A market leader should generally adopt a defense strategy.
Six commonly used defense strategies.
* Position Defense
* Mobile Defense
* Flanking Defense
* Contraction Defense
*Pre-emptive Defense
*Counter-Offensive Defense
Bharti Airtel limited is a leading global telecommunication company .
The company offers mobile voice & data services, fixed line, high speed broad band, IPTV, DTH and national & international long distance services to carriers.
It operates a GSM network in all countries.
Airtel is the fifth largest telecom operator in the world with over 200 million subscribers as of October 2010. It is the largest cellular service provider in India, with over
143 million subscribers as of September 30, 2010. It has a
29.00% market share of the GSM mobile service in India
Position defense
This involves the defense of a fortified position. This tends to be a weak defense because you become a sitting duck.
It can lead to a siege situation in which time is on the side of the attacker, that is, as time goes by the defender gets weaker, while the attacker gets stronger.
Position defense Example:
Airtel Enjoying tariff plans as they wish before Tata Docomo came with per paisa billing (06thAugust, 2009) now Airtel also adopted the same plan.
Initially they use to charge high message charges according to different plans but when message packs started they also came with that. Tata Docomo was the first operator to instigate ISD price war by a whopping reduction of 83 percent, bringing ISD call equal to Local calls.
Reverse CRBT Idea Cellular was the first company to launch (30Th March 2010) the reverse ring back tone service, by the name Pre Tones. Tata Docomo launched the service next, and called it My Song.
Bharti Airtel was the third operator to roll out this VAS for its customers
Mobile defense
This involves constantly shifting resources and developing new
A market leader should generally adopt a defense strategy.
Six commonly used defense strategies.
* Position Defense
* Mobile Defense
* Flanking Defense
* Contraction Defense
*Pre-emptive Defense
*Counter-Offensive Defense
Bharti Airtel limited is a leading global telecommunication company .
The company offers mobile voice & data services, fixed line, high speed broad band, IPTV, DTH and national & international long distance services to carriers.
It operates a GSM network in all countries.
Airtel is the fifth largest telecom operator in the world with over 200 million subscribers as of October 2010. It is the largest cellular service provider in India, with over
143 million subscribers as of September 30, 2010. It has a
29.00% market share of the GSM mobile service in India
Position defense
This involves the defense of a fortified position. This tends to be a weak defense because you become a sitting duck.
It can lead to a siege situation in which time is on the side of the attacker, that is, as time goes by the defender gets weaker, while the attacker gets stronger.
Position defense Example:
Airtel Enjoying tariff plans as they wish before Tata Docomo came with per paisa billing (06thAugust, 2009) now Airtel also adopted the same plan.
Initially they use to charge high message charges according to different plans but when message packs started they also came with that. Tata Docomo was the first operator to instigate ISD price war by a whopping reduction of 83 percent, bringing ISD call equal to Local calls.
Reverse CRBT Idea Cellular was the first company to launch (30Th March 2010) the reverse ring back tone service, by the name Pre Tones. Tata Docomo launched the service next, and called it My Song.
Bharti Airtel was the third operator to roll out this VAS for its customers
Mobile defense
This involves constantly shifting resources and developing new