“Perspectives and Prospects”
Palm Garden Hotel, Putrajaya, MALAYSIA
Wednesday, 3 May 2005
KEYNOTE ADDRESS
“THE ROLE AND IMPORTANCE OF YOUTH TOURISM IN THE MALAYSIAN
TOURISM INDUSTRY”
MR. MIRZA MOHAMMAD TAIYAB
Deputy Director General I, Tourism Malaysia
Distinguished Participants,
Ladies and Gentlemen,
I am indeed honoured and privileged to be present here this morning amongst so many distinguished delegates of the Youth Tourism Conference: Perspectives and Prospects. First and foremost, I would like to take this opportunity to congratulate Tourism Malaysia (KL,
Putrajaya and Selangor), the Tourism Planning Research Group, UTM and the Tourism
Research Circle, USM for hosting and organising this conference, and for having graciously invited me to present a keynote paper entitled “The Role and Importance of Youth Tourism in the Malaysian Tourism Industry”. I would also like to thank the International Youth Hostel
Federation and the Malaysian Tourist Guides’ Council for their contribution towards organising this important conference.
Ladies and Gentlemen,
Youth tourism is not a new phenomenon given that young people have always travelled around the world with their families, friends, in groups, or on their own for centuries.
However, the notion of modern youth travel originated after the Second World War, which was strongly influenced by the creation of youth movements to campaign for peaceful ideals and cultural exchanges. According to the World Tourism Organisation (WTO), international trips taken by young travellers grew from 14.6% in 1980 to 20% in 2001, and had been projected to reach 25% by 2005. As a matter of fact, youth travel is believed to be the fastest growing travel market segment, surpassing even ecotourism and cultural tourism.
THE ROLE AND IMPORTANCE OF YOUTH TOURISM IN THE MALAYSIAN TOURISM
INDUSTRY
MR. MIRZA MOHAMMAD TAIYAB
Despite its long history, there is no widely accepted