In fact, knowing how to gracefully navigate visits to foreign markets and meetings with international counterparts can make a huge difference that will impact your long-term relationships and business opportunities.
Cross-cultural communication (also frequently referred to as intercultural communication, which is also used in a different sense, though) is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavour to communicate across cultures.
Each countries has a separate culture, it is not the same that it forms a lot of factors. Therefore, misunderstanding in communication is the main reason which leads to contradictions among cultures. The communication is sometimes expressed by handwriting, speech or another form which has more meaning than things are said, write or expressed. Communication process is always different between this culture and the others. That is mode, moment and reason of one thing which is said, write or presented. All this create communication style of each person and misunderstanding also arise because the communication of each individual is different. So, learning how to communicate among cultures is essential no matter what you are working in any field or career .
Failure in communication is often the cause of disagreement or misunderstanding among the objects of communication. According to survey results, failure in communication is not often due to cultural differences or language barriers. Many people have difficulties in communicating with their superiors or subordinates whether they speak the same language and use the same culture. However, we can communicate effectively if both sides will listen and understand each other.
Sources:
http://en.wikipedia.org/wiki/Cross-cultural_communication