The factors that motivate an individual keep changing as one climbs the ladder of age and maturity. And also, achievement of one goal sets the ball rolling for another one to be achieved. Thus, to be motivated is a constant need. There are times when one faces a period of de-motivation and everything seems bleak. It is then that they need to find what would motivate them back into action.
In The Human Side of Enterprise, Douglas McGregor related Maslow's ideas about personal needs to management. McGregor contrasted two views of management-the traditional view, which he called Theory X, and a humanistic view, which he called Theory Z.
According to McGregor, managers adopting Theory X assume that workers generally dislike work ad must be forced to do their jobs. They believe that the following statements are true of workers:
1. The average person naturally dislikes work and will avoid it when possible.
2. Most workers must be coerced, controlled, directed, or threatened with punishment to get them to work toward the achievement of organizational objectives.
3. The average worker prefers to be directed and to avoid responsibility, has relatively little ambition, and wants security.
Managers who subscribe to the Theory X view maintain tight control over workers, provide almost constant supervision, try to motivate through fear, and make decisions in an autocratic fashion, eliciting little or no input from their subordinates. The Theory X style of management focuses on physiological and security needs and virtually ignores the higher needs discussed by Maslow.
The Theory X