Define E-Commerce

1. Define the terms e-business

Aims to use and influence the unique qualities of Internet and Web

2. Define the terms e-commerce

E-commerce involves digitally enabled commercial transactions between and among organizations and individuals

3. What is the key factor in determining if a transaction is “commerce”?

Commercial transactions involve the exchange of value across organizational or individual boundaries in return for products or services

4. List and briefly explain the five main types of e-commerce.

Classified by nature of market relationship

• Business-to-Consumer (B2C)

• Business-to-Business (B2B)

• Consumer-to-Consumer (C2C)

Classified by type of technology used

• Peer-to-Peer (P2P)

• Mobile commerce (M-commerce)

5. What is the metric upon which the types of e-commerce are distinguished?

1. Market relationship

2. Technology

3- Why and how is a functional Web site one of the strongest online marketing communications tools?

1. Factors affecting effectiveness of a software interface:

• Utility

• Ease of use

2. Factors in credibility of Web sites:

• Design look

• Information design/structure

• Information focus

• Responsiveness

What are the other integral parts of a coordinated marketing communications strategy that will help to ensure e-commerce success?

• Web transaction logs

• Cookies and Web bugs

• Databases, data warehouses, and data mining

• Advertising networks

• Customer relationship management (CRM) systems

1. Define privacy

The moral right of individuals to be left alone, free from surveillance or interference from other individuals or organizations

2. Information privacy

Includes both the claim that certain information should not be collected at all, as well as the claim of individuals to control the use of whatever information is collected about them.

3.