Definition of Public Relation
icDefinitions of Public Relations
1. MEXICO STATEMENT
Public relations is the Art and Social Science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which serve both the organizations and the public interest.
2. PUBLIC RELATIONS NEWS
Public relations is the Management Function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the Public Interest, and executes a program of action to earn public understanding and acceptance.
3. BRITISH INSTITUTE OF PUBLIC RELATIONS
Old Definition:
Public relation practice is the Deliberate, Planned and Sustained effort to establish and maintain mutual understanding between an organization and its publics.
New Definition:
Public relations is about Reputation – the result of what you do, what you say and what others say about you.
Public relations practice is the disciple which looks after reputation with the aim of earning understanding and support, and influencing opinion and behavior.
1
4. FRANK JEFKINS
Public relations consist of all forms of Planned Communication, outwards and inwards between an organization and its publics for the purpose of achieving specific objective concerning mutual understanding. 5. CUTLIP S.M., CENTER A.H. & BROOM G.M.
Public relations is the Management Function that identifies, establishes and maintains mutually Beneficial Relationships between an organization and the various publics on whom its success of failure depends. Key Words in Defining Public Relations :
; Deliberate
; Planned
; Performance
; Public Interest
; Two-way Communication
; Management
2
PR
&
Related
Activities
The activities of PR practice include:
; Press Agentry
; Promotion
; Publicity
; Public Affairs
; Research [ Primary & Secondary ]
; Graphics
; Advertising
; Marketing
; Merchandising Support
1. PRESS
1. MEXICO STATEMENT
Public relations is the Art and Social Science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action which serve both the organizations and the public interest.
2. PUBLIC RELATIONS NEWS
Public relations is the Management Function which evaluates public attitudes, identifies the policies and procedures of an individual or organization with the Public Interest, and executes a program of action to earn public understanding and acceptance.
3. BRITISH INSTITUTE OF PUBLIC RELATIONS
Old Definition:
Public relation practice is the Deliberate, Planned and Sustained effort to establish and maintain mutual understanding between an organization and its publics.
New Definition:
Public relations is about Reputation – the result of what you do, what you say and what others say about you.
Public relations practice is the disciple which looks after reputation with the aim of earning understanding and support, and influencing opinion and behavior.
1
4. FRANK JEFKINS
Public relations consist of all forms of Planned Communication, outwards and inwards between an organization and its publics for the purpose of achieving specific objective concerning mutual understanding. 5. CUTLIP S.M., CENTER A.H. & BROOM G.M.
Public relations is the Management Function that identifies, establishes and maintains mutually Beneficial Relationships between an organization and the various publics on whom its success of failure depends. Key Words in Defining Public Relations :
; Deliberate
; Planned
; Performance
; Public Interest
; Two-way Communication
; Management
2
PR
&
Related
Activities
The activities of PR practice include:
; Press Agentry
; Promotion
; Publicity
; Public Affairs
; Research [ Primary & Secondary ]
; Graphics
; Advertising
; Marketing
; Merchandising Support
1. PRESS