With an existing recycling track record and knowing that paper product recycling was an effective method of conserving natural resources, the CCA planned to spread the word and promote awareness. They sponsored a nationwide art contest for a design that would help identify the company's products that were manufactured using content that was recycled or recyclable. The winning symbol would represent the process of recycling paper. More than 500 young students and activists entered designs into the contest held in the spring of 1970 in Aspen, Colorado. After being evaluated by a panel of judges, a winner was declared. A 23-year-old student from the University of Southern California at Los Angeles named Gary Dean Anderson took home the first place prize of a $2500 tuition scholarship. During Gary Dean Anderson's
With an existing recycling track record and knowing that paper product recycling was an effective method of conserving natural resources, the CCA planned to spread the word and promote awareness. They sponsored a nationwide art contest for a design that would help identify the company's products that were manufactured using content that was recycled or recyclable. The winning symbol would represent the process of recycling paper. More than 500 young students and activists entered designs into the contest held in the spring of 1970 in Aspen, Colorado. After being evaluated by a panel of judges, a winner was declared. A 23-year-old student from the University of Southern California at Los Angeles named Gary Dean Anderson took home the first place prize of a $2500 tuition scholarship. During Gary Dean Anderson's