Delaware Spca's Advertising

There are a thousand and one ways to express the same message. While two ads could essentially express the same message, both ads can be completely different from one another. Even though the two ads express the pros of neutering and spaying of animals, both ads are as different as two snowflakes. The Ireland’s Spay Aware ad indirectly solves the problem by educating pet owners, the benefits of spaying and neuter of pets and using emotions to hook the audience to go through with spaying their pets. The Delaware SPCA’s ad is more direct by offering a free service to spay and neuter stray cats using logic and other incentives to insure that cat owners will accept the public service. Both ads offers the same message, but each ad went into two