Deliver me Food

Table of Contents
Executive Summary…………………………………………………………………………………………...........5
Introduction…………………………………………………………………………………………………………….…7
Discussions with Ann Wells Reveal Managerial Goals of Research…………………….7
Methodology………………………………………………………………………………………………………………9
We Performed Exploratory Research Using Secondary and Primary Data………………..9
The Takeout Taxi provides a comparable fast food model ……………………………………….…9
Schwan’s Foodservice provides a comparable grocery model ………………….……………….10
We gathered background information in depth interviews and focus groups …………..11
We created and pretested a questionnaire to collect data……………………..………………………………14
We formulated engaging questions to ensure actionability ……………………………………..14
We pretested and improved our questionnaire…………………………………………………………15
We created a sampling plan that would ensure representativeness………………………….16
We collected our data using a non-biased strategy……………………………………………………17
Data Analysis Results………………………………………………………..…………………………………………17
Our sample is representative of the target population ………………………….…..….….17
Students are mostly satisfied with their current dining options…………………………………………..18
A fast food delivery service would be successful………………………………………………..19
DeliverMe Food will enjoy sufficient demand……………………………………………………….19
DeliverMe Food should focus on dinner and late-night deliveries……………………………20
DeliverMe Food should focus their delivery hours on the weekends………………………..20
DeliverMe Food needs to make deliveries within an hour………………………………………21
DeliverMe Food should focus on providing services to underclassmen…………………….21
DeliverMe Food should target males…………………………………………………………………..21
DeliverMe Food should target Bodo’s, Little John’s, and Christian’s…………………………22
DeliverMe Food should target Chipotle, Panera Bread, and Five Guys………………..…..23
DeliverMe Food should further research students’ willingness to pay..……………………23
Current eating habits drive demand for fast food