Deliveroo Case Study
The first strategy would be to introduce the selling of alcohol on Deliveroo. In fact, it could attract more customers and allow Deliveroo to make more profit.
The selling of alcohol already exists on Deliveroo, some restaurants propose wines, beers or cham-pagnes but it is not a developed part. The idea is to improve and democratize the offering of alcohol on the website, that customers can order food and alcohol together or separately. First, a partnership with several alcohol brands could be a way to revolutionize the selling of alcohol. Of course, the goal is not to encourage the consuming of alcohol, that’s why after the customer has chosen his dishes, Deliveroo will ask him if he is interested in alcohol that could match with his food …show more content…
Installing fridges, wine cellars and furniture is necessary to store the alcohol in good condition. Al-so, worker in the warehouses, security guards, deliver guys and managers will be needed. Moreover, the German law regulation of consuming and selling alcoholic beverages is some of the least restrictive in the world. The legal age for drinking alcohol in Germany is 14 years for wines, sparkling wine and beers in the presence of parents, 16 years old for wines, sparkling wines and beers and 18 years old for other alcohols. Deliveroo will first need to invest in this new project by buying alcohol, renting warehouses and paying the workforce, but at the end, with good and trust suppliers that can make good prices for the purchase of alcohol, Deliveroo should rapidly make money to refund their first investment and generate good profit.
3.2 Strategy II: additional service for events
To expand the business and to get more people using the services, Deliveroo could start to delivery more than just food. They could also deliver all the things that are needed for some special events such as birthdays, baby showers …show more content…
Takeaway.com is one leading online food delivery company. The company has taken over the first position in many European countries like Netherlands, Germany, Poland and Belgium. According to official report, during the first six month of 2017, its revenue of German market grew to 27 million Euro, representing a 63 percent increase comparing to 2016. (Takeaway.com, 2017) This result leads the German market their second earning market after Netherlands. The main market strategy of Takeaway.com is by taking over local brand or companies, in order to expand their market cover.
Though the Deliveroo has raised their investment, but competing as independent start-up company with all other big player in the market is difficult. The competition is getting more and more brutal. All companies are offering similar online food delivery services, which is easy to mix up with each
The selling of alcohol already exists on Deliveroo, some restaurants propose wines, beers or cham-pagnes but it is not a developed part. The idea is to improve and democratize the offering of alcohol on the website, that customers can order food and alcohol together or separately. First, a partnership with several alcohol brands could be a way to revolutionize the selling of alcohol. Of course, the goal is not to encourage the consuming of alcohol, that’s why after the customer has chosen his dishes, Deliveroo will ask him if he is interested in alcohol that could match with his food …show more content…
Installing fridges, wine cellars and furniture is necessary to store the alcohol in good condition. Al-so, worker in the warehouses, security guards, deliver guys and managers will be needed. Moreover, the German law regulation of consuming and selling alcoholic beverages is some of the least restrictive in the world. The legal age for drinking alcohol in Germany is 14 years for wines, sparkling wine and beers in the presence of parents, 16 years old for wines, sparkling wines and beers and 18 years old for other alcohols. Deliveroo will first need to invest in this new project by buying alcohol, renting warehouses and paying the workforce, but at the end, with good and trust suppliers that can make good prices for the purchase of alcohol, Deliveroo should rapidly make money to refund their first investment and generate good profit.
3.2 Strategy II: additional service for events
To expand the business and to get more people using the services, Deliveroo could start to delivery more than just food. They could also deliver all the things that are needed for some special events such as birthdays, baby showers …show more content…
Takeaway.com is one leading online food delivery company. The company has taken over the first position in many European countries like Netherlands, Germany, Poland and Belgium. According to official report, during the first six month of 2017, its revenue of German market grew to 27 million Euro, representing a 63 percent increase comparing to 2016. (Takeaway.com, 2017) This result leads the German market their second earning market after Netherlands. The main market strategy of Takeaway.com is by taking over local brand or companies, in order to expand their market cover.
Though the Deliveroo has raised their investment, but competing as independent start-up company with all other big player in the market is difficult. The competition is getting more and more brutal. All companies are offering similar online food delivery services, which is easy to mix up with each