It is important to communicate with and address the issues raised by stakeholders because protection of public health is the basis for all communication with stakeholders. The information being conveyed is pertinent to the urgent recall of a faulty product or the sharing of new prescribing information. It is both situations are grounded in the regulators key function as a protector of public health. The information and effective communication can assist in the development of a good relationship between the regulatory network, and its environment, and may also assist in influencing the wider environment by informing, and changing attitudes in the various target groups. The reasons to communicate are development of trust, social, responsibility, market transparency, and professional ethics all of which support the overall goal of protecting public health. Changes in society and technology have brought about new mechanisms to access information on medicines, and medical treatment. Society is more informed on health matters, and the consumer has become more active in treatment, and medication planning. The concept of growing in this world of medical treatment, and will result in a greater demand for quality information.…