Dell's Marketing Mix(4p's)
COMPANY PROFILE
Mr. Michael Dell is the C.E.O of dell computers.
Michael Dell founded Dell in 1984.
Dell is one of the leading Consumer durables brand.
Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop computer business altogether.
Its innovative and efficient build-to-order system, and the fact that it has little retail presence, has helped Dell keep its inventory costs under control in this fast-paced industry. That 's tough to compete with.
The industry press reviews are pretty respectful of Dell systems, and Dell is by far the most widely bought — and pretty well regarded — computer maker among AllBusiness.com readers.
In the HPC(high performance computers) market, Dell has established itself as the number three system vendor, trailing only its larger competitors, HP and IBM.
DELL LAPTOPS AND DESKTOPS MARKETING MIX:-
PRODUCT MIX
Dell produces a number of product lines.
OptiPlex- The OptiPlex is the business line, with features aimed at the business user. The Dimension is the general-purpose system, and a good deal for businesses too.
XPS line- The XPS line is aimed at gamers, or graphics professionals, It starts as high as $1,500 with a dual-core Pentium processor, two gigs of RAM, and a souped-up NVIDIA GeForce graphics card.
Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’.
Dell provides a wide variety of both business class and home/consumer class products and services.
Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements.
A few examples of products for individual and professional customers are Dell
Mr. Michael Dell is the C.E.O of dell computers.
Michael Dell founded Dell in 1984.
Dell is one of the leading Consumer durables brand.
Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop computer business altogether.
Its innovative and efficient build-to-order system, and the fact that it has little retail presence, has helped Dell keep its inventory costs under control in this fast-paced industry. That 's tough to compete with.
The industry press reviews are pretty respectful of Dell systems, and Dell is by far the most widely bought — and pretty well regarded — computer maker among AllBusiness.com readers.
In the HPC(high performance computers) market, Dell has established itself as the number three system vendor, trailing only its larger competitors, HP and IBM.
DELL LAPTOPS AND DESKTOPS MARKETING MIX:-
PRODUCT MIX
Dell produces a number of product lines.
OptiPlex- The OptiPlex is the business line, with features aimed at the business user. The Dimension is the general-purpose system, and a good deal for businesses too.
XPS line- The XPS line is aimed at gamers, or graphics professionals, It starts as high as $1,500 with a dual-core Pentium processor, two gigs of RAM, and a souped-up NVIDIA GeForce graphics card.
Dell believes that, ‘Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer’.
Dell provides a wide variety of both business class and home/consumer class products and services.
Dell designs, develops, manufactures, markets, sells, and supports a wide range of products that in many cases are customized to individual customer requirements.
A few examples of products for individual and professional customers are Dell