Dell Case study
Dell Case Analysis
1. Perform a STEEP analysis to understand the general environment facing Dell? Social: Dell’s social effect is determined by the regions they operate in (Europe, North and South America, The Middle East, Asia and Africa). Their specific accounts vary from region to region. The one thing these markets have in common is that the globule trend is moving towards mobile computing. Technology: Dell needs to create a new image for their product. They need to harness the “have to have the newest thing” mentality consumers have. Their current product line has no real sexy image that certain companies with a loyal consumer base have. This is a area that isn’t hard to expand upon and should be addressed. Dell must also attempt to have a R&D department striving for innovation with in their product line. They must fine ideas with in their products to make consumer’s life easier.
Economic: Dell like other companies has had to deal with the economic downturn of 2008. 80% of Dell’s sale during 2008-2009 came from corporate accounts. This caused Dell to suffer due to the fact that many of these companies cut cost to try and deal with the fiscal crisis. The same is to be said about the private consumers.
Ecological: Dell established itself as a carbon neutral company in 2008. Their constant effort to become a energy efficient company is one that many endeavor to do and in this day and age is a marketable effort for there products.
Political: Dell is faced with constant regulatory issues. For example, two of its major suppliers, Intel and Microsoft, were slapped with anti-competitive practices, which affects production. But Dell’s biggest dilemma has to deal with certain political environment with in the regions they operate in. Although some regions are more reliable than others political environments shirt and affect business one way or another whether that is regulatory issues or contract issues
2. Based on an
1. Perform a STEEP analysis to understand the general environment facing Dell? Social: Dell’s social effect is determined by the regions they operate in (Europe, North and South America, The Middle East, Asia and Africa). Their specific accounts vary from region to region. The one thing these markets have in common is that the globule trend is moving towards mobile computing. Technology: Dell needs to create a new image for their product. They need to harness the “have to have the newest thing” mentality consumers have. Their current product line has no real sexy image that certain companies with a loyal consumer base have. This is a area that isn’t hard to expand upon and should be addressed. Dell must also attempt to have a R&D department striving for innovation with in their product line. They must fine ideas with in their products to make consumer’s life easier.
Economic: Dell like other companies has had to deal with the economic downturn of 2008. 80% of Dell’s sale during 2008-2009 came from corporate accounts. This caused Dell to suffer due to the fact that many of these companies cut cost to try and deal with the fiscal crisis. The same is to be said about the private consumers.
Ecological: Dell established itself as a carbon neutral company in 2008. Their constant effort to become a energy efficient company is one that many endeavor to do and in this day and age is a marketable effort for there products.
Political: Dell is faced with constant regulatory issues. For example, two of its major suppliers, Intel and Microsoft, were slapped with anti-competitive practices, which affects production. But Dell’s biggest dilemma has to deal with certain political environment with in the regions they operate in. Although some regions are more reliable than others political environments shirt and affect business one way or another whether that is regulatory issues or contract issues
2. Based on an