Dell Computer Corporation – Strategy and Challenges for the 21st Century

DELL COMPUTER CORPORATIION | Strategy and Challenges for the 21st Century | |

Table of Contents INTRODUCTION 4 1.1PC and Laptops – Cash Cow 6 1.2 Storage Solutions - Cash Cow 6 1.3 Servers and Networking - Cash Cows 7 1.4 Services - Dogs 7 1.5 Peripheral - Dogs...................................................................................................7 2. ANSOFF’S GROWTH MATRIX 8 2.1 Market Penetration ...............................................................................................9 2.2 Market Development..........................................................................................10 2.3 Product Development..........................................................................................11 2.4 Diversification.......................................................................................................11 3. ENVIRONMENTAL SCANNING - P E S T 12 3.1 Political...............................................................................................................12 3.2Economic.............................................................................................................13 3.3 Social .................................................................................................................14 3.4 Technological ......................................................................................................15
4. PORTER’s FIVE FORCES MODEL........................................................16 4.1 Threat of entry by other competitors 16 4.2 Intensity of rivalry among existing competitors 17 4.3 Pressure from substitute products 18 4.4 Bargaining power of buyers 18 4.5 Bargaining power of suppliers 18 4.6 Conclusion of the Porter’s Five Forces Analysis 19 5. RESOURCE BASED VIEW (Internal Analysis) 20 5.1 Resource Value Chain – Tangible Resources 20 5.2 Resource Value Chain – Intangible Resources 21