Preview

Dell Computers Strategy 

Powerful Essays
Open Document
Open Document
3212 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dell Computers Strategy 
Dell Computers Strategy

Global companies play an important role in the business environment, because they connect their business together around the world. A good example of a global company is Dell Inc., an American computer-hardware company, headquartered in Austin Texas, which develops, manufactures, sells and supports a wide range of personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, computer peripherals, and more. They design, build and customize products and services to satisfy a range of customer requirements: from the server, storage and Premier Services needs of the largest global corporations, to those of consumers at home. According to the Fortune 500 2006 list, Dell ranks as the 25th-largest company in the United States by revenue.

Dell Inc. has realized that the most efficient path to the customer is through a direct relationship, with no intermediaries to add confusion and cost. With the power of their direct model and their team of talented people, they are able to provide to their customers high-quality, relevant technology, customized systems, superior service and support and products and services that are easy to buy and use.

GLOBAL STRATEGY

Dell was created on a simple concept: it’s Direct Business Model, which starts and ends with our customers. Michael Dell firmly believed that by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations. The direct model allows the company to build every system to order and offer customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution

You May Also Find These Documents Helpful

  • Good Essays

    Dell's Strategies

    • 778 Words
    • 3 Pages

    DELL is a really interesting company to study, especially since Michael Dell started the company out of his dorm room and grew Dell to become 51 on the Fortune 500 list (as of 2013- Fortune Magazine) & the No. 3 computer maker in the world, employs 14,000 workers in Central Texas. The idea of a value-chain created by Dell gives the company a unique presence in the PC/IT market.…

    • 778 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ford Motor Co. Case Report

    • 2314 Words
    • 10 Pages

    Dell’s direct business model used information and technology to revolutionize the PC industry; it focused on developing effective supplier partnerships and JIT manufacturing becoming a highly horizontal or “virtual integrated” company. Dell skipped the intermediate retailers, selling to customers directly eliminating the reseller’s markup and the cost and risk associated with carrying large inventories. All this combined gave Dell a leading position in a very competitive market in only a 13 year period time.…

    • 2314 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Analysis of Dell Online

    • 700 Words
    • 3 Pages

    * Dell Direct Model was a very efficient “made-to-made order” high velocity, low cost distribution system & products & services targeted at specific market segments.…

    • 700 Words
    • 3 Pages
    Powerful Essays
  • Powerful Essays

    Strategic Management at Dell

    • 2299 Words
    • 10 Pages

    On May 3, 2010, Fortune Magazine listed Dell as the 38th largest company in the United States and the 5th largest company in Texas by total revenue. It is the 2nd largest non-oil company in Texas (behind AT&T) and the largest company in the Austin area.…

    • 2299 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Soul of Dell

    • 1219 Words
    • 5 Pages

    Direct Relationships: We believe in being direct in all we do. We are committed to behaving ethically; responding to customer needs in a timely and reasonable manner; fostering open communications and building effective relationships with customers, partners, suppliers and each other; and operating without inefficient hierarchy and bureaucracy (Soul of Dell, n.d.).…

    • 1219 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    • Dell has very user friendly web site and half of Dell’s sale, half of tech support and three quarter of order status takes place online. • The supply chain and data integration with suppliers has made Dell one of the most efficient computer manufacturers. • The continuous advancement in technology and innovative approach to manufacturing and assembly keeps Dell the low price leader in the PC industry.…

    • 1413 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Benihana of Tokyo

    • 1975 Words
    • 8 Pages

    Dell corporation is a well known computer company incorporated in 1984. Dell Computer Company is the pioneer of the highly publicized business model called "Direct Model" in the personal computer industry. It had launched a method which attracted millions of customers across the world starting from personal use to small and medium size corporation use. Dell customized its computers to the individual need.…

    • 1975 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Answer: Dell needs to move to different kinds of organizational structures over time in order to change and adjust the business itself to fit with a change in environment. In 1984, Dell did the business alone but the demand was coming a lot. To serve the huge demand, Dell needed to hire more employees and assign a tons of work to each person. When the business is bigger and bigger, Dell alone cannot do every thing in the company, so the functional structure can help Dell to work in different areas such as marketing or manufacturing. Moreover, the market is more fragmented and the company has a wide range of product, so Dell needs to create more many sub-divisions in order to better respond and serve the specific customer need. It would be seen that when the business moves to a direction to make competitive advantage, the organizational structures needs to be changed to support for achieving the company’s success.…

    • 579 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Dell’s Direct Model of selling PCs directly to the consumers, bypassing the distributors and retailers (resellers) channel, has been pioneered and provides distinct advantages over the indirect sales model. Customers have the ability to contact Dell directly and order technologically advanced systems at competitive prices. This direct contact with consumers gives Dell the unique opportunity to know exactly what its consumers want and offer products that would satisfy their specific needs.…

    • 3365 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    Dell Leadership Strategy

    • 320 Words
    • 2 Pages

    On-line and telephone sales and support can also be attributed to Dell's superb direct model. Through on-line custom system sales the customer can configure a system with assistance. By using this method Dell has managed to help keep internal costs low, increase value to the customer and provide increased returns to their shareholders.…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Through its direct business model, Dell designs, develops, manufactures, markets, sells, and supports a wide range of computer systems and services that are customized to customer requirements. These include enterprise systems (servers, storage and networking products, and workstations), client systems notebooks…

    • 3568 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Dell Inc. in 2009

    • 1687 Words
    • 7 Pages

    Dell’s Direct-to-consumer model allowed customers to order products through phone call or internet. Dell was able to meet customers’ specification, based on the product customization strategy. This enabled Dell to have an agile supply chain that could cope with volatile demand and avoid bull-whip effect effectively, as well as save the logistical costs.…

    • 1687 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    The direct model has allowed Dell to leverage their relationships with both suppliers and customers to such an extent that the company is being virtually integrated. That allows they focus on where they add value and build a much larger firm much more quickly. They focus on how we can coordinate operation activities to create the most value for customers.…

    • 393 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Dell Procurement Strategy

    • 559 Words
    • 9 Pages

    This is when dell began to introduce a new business model. It converted its operation to built-to-order process, eliminated its inventories through a just-in-time system, and sold its products directly to consumers shown in figure above. Dell attempted to develop a supply chain model that went beyond the pursuit of efficiency and asset productivity. It was attempting to displace the current model with one that made supply chain more efficient and delivered more value…

    • 559 Words
    • 9 Pages
    Satisfactory Essays
  • Powerful Essays

    Dell Computer Corporation

    • 2948 Words
    • 12 Pages

    Dell 's business strategy combines direct customer contact with highly efficient manufacturing and effective supply chain management. Dell has emphasized…

    • 2948 Words
    • 12 Pages
    Powerful Essays