Preview

Dell Executive Summary

Better Essays
Open Document
Open Document
6010 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Dell Executive Summary
Executive Summary

Dell Computer Corporation was established in 1984 and today ranks among the world's largest computer systems companies. Dell pioneered the concepts of selling personal computer systems directly to customers; offering build-to-order computer systems; and providing direct, toll-free technical support and next-day, on-site service. The company designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software.

Dell's complete range of high-performance computer systems include: Dell Dimension and OptiPlex desktop computers, Latitude notebook computers, and PowerEdge network servers. The company's products and services are sold in more than 140 countries and territories to customers extending from major corporations, government agencies and medical and educational institutions to small businesses and individuals. The company employs approximately 11,000 people. Headquarters are located in Round Rock, Texas, with manufacturing facilities in Austin, Texas; Limerick, Ireland; and Penang, Malaysia.

History

At age 13 Michael Dell was already a successful businessman. From his parents' home in Houston, Dell ran a mail-order stamp-trading business that, within a few months, grossed over $2,000. At 16 he sold subscriptions to the "Houston Post," and at 17 Dell bought his first BMW. When he enrolled at the University of Texas in 1983, he was thoroughly bitten by the business bug.

Dell started college as a pre-med student, but found time to establish a business selling random-access memory (RAM) chips and disk drives for IBM PCs. Dell bought his products at cost from IBM dealers, who, at the time, were required to order from IBM large monthly quotas of PCs, which frequently exceeded demand. Dell resold his stock through newspapers (and later through national computer magazines) at 10-15% below retail.

By April 1984 Dell's dorm room computer components business was grossing about $80,000 a

You May Also Find These Documents Helpful

  • Good Essays

    ACCT540 Assignment week#4

    • 653 Words
    • 3 Pages

    The purpose of this step is to enhance financial statements for users, through improves in the amortized cost measurement, basically focused in the transparency for losses on loans and the creditworthiness of financial assets.…

    • 653 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Revitalizing dell

    • 2067 Words
    • 9 Pages

    Dell Computer Corporation was founded in 1984 by Michael Dell. From the early 1990s until the mid-2000s, Dell was ranked as a PC market leader relying on their distinctive marketing pattern “Direct Model” which undertook direct communication with customers and provided customized products. Recently, the PC industry is facing inconceivable worldwide competition, and Dell is gradually losing their competitive advantages by using its direct model in critical business segments. The company is facing shrinkage of growth, increasing competition, declining quality of customer service, and limitation of expansion. These issues have an enormous impact on Dell’s position as a technological giant in the PC industry.…

    • 2067 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Dell Case Analysis

    • 2998 Words
    • 12 Pages

    Dell Computer Corporation was founded in 1984 by Michel Dell, as a result of a growing demand for his pre-formatted hard-disks and upgraded IBM-compatibles.…

    • 2998 Words
    • 12 Pages
    Good Essays
  • Powerful Essays

    Dell was founded in 1984 by Michael Dell, the longest-tenured executive to lead a company in the computer industry. The company is based on a simple concept: by selling computer systems directly to customers. Within the 1990s, Dell ranked of the top-five computer system maker worldwide and for the fist time Dell has been included among Fortune 500 roster of the world’s largest companies.…

    • 5951 Words
    • 24 Pages
    Powerful Essays
  • Best Essays

    Dell Marketing Strategy

    • 4700 Words
    • 19 Pages

    Dell Inc is a multinational information technology corporation based in Texas, United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world, and bearing the name of its founder Michael Dell, it employs more than 96,000 people across the world. Dell has grown by inorganic and organic means since its inception. Some of the notable mergers and acquisitions it has been involved in include that of Alienware in 2006 and Perot Systems in 2009. By 2009, the company had sold personal computers, network switches, servers, and software and computer peripherals. The company also into sells HDTVs printers, cameras, MP3 players and several other electronics built by other manufacturers in the industry. It is renowned for its novelty in supply chain management and electronic commerce. It is quite commendable that Dell is the second largest non-oil company in Texas behind AT&T (Dell, 1999, p.13).…

    • 4700 Words
    • 19 Pages
    Best Essays
  • Best Essays

    Dell Case Study

    • 3231 Words
    • 13 Pages

    Dell was founded in 1984 by Michael Dell a 19-year old teenager and it was named as PC’s Limited. Starting with a capital of $1000 and the aim of selling IBM PC-compatible computers he managed to establish Dell as one of the most worldwide successful and profitable companies only after the first years of its function. The first year gross revenues amounted to $6 million. In 1985 Dell introduced the first computer of its own design- the Turbo PC. In 1988 the company made its initial public offering at $8.50 a share and was renamed to Dell Computer Corporation. By 1990 it had been expanded in 12 different countries. Six years later(1996), Dell began selling computers via its web site and offered online technical support at the same time and by the 1997 Dell was one of the top five computer makers in the world. By the end of the…

    • 3231 Words
    • 13 Pages
    Best Essays
  • Good Essays

    Michael Dell at the age of 19 founded Dell in 1984, a company best known for selling affordable personal computers and laptops. As a pre-med freshman at the University of Texas at Austin, Michael starts a new computer business under the name of PC's Limited. His vision carried over to Dell with the idea of customer experience as a differentiator with risk-free returns and next-day, at-home product assistance. Dell a very successful company though out the years made Michael Dell the wealthiest man in Texas. By 2011, the company has its best solutions portfolio ever and celebrates the largest single-year revenue increase in company history. Dell’s success is based on its origins having rapid response to customer’s desires; they are a “mail order company”, meaning that customers can customize their products to their likes and need and be delivered efficiently and rapidly. Dell’s success is much accredited to their logistics and response time; they have targeted the Business-to-Business market, where they fabricate computers in high volume for corporate companies in very short periods of time. They emphasized in customer service and in house installments of these computer systems for the B2B(business to business) customer segment. Dell also takes retail or customers necessities with their easy steps of manufacturing personal computers with the customer’s desires and needs (custom made product).…

    • 743 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Dell Financial Analysis

    • 3352 Words
    • 14 Pages

    Dell Inc. is a multinational information technology corporation, which is based in Round Rock, Texas. It manufactures, sells, and supports computers and other technological products and services, such as servers, data storage devices, software, televisions, cameras, printers, and MP3 players. The most known mergers and acquisitions include Alienware of 2006, Perot Systems in 2009 and Force 10 Networks, earlier this year. Dell is one of the largest technological corporations in the world.…

    • 3352 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Reformation Art On October 31, 1517, a man named Martin Luther, posted his manifesto "95 Theses" on the door of a church in Wittenburg, Germany. It was a list of concerns that Luther had that involved certain practices of the church. His writings altered the path of cultural and religious history in western Europe.…

    • 742 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Dell vs. Ford

    • 1423 Words
    • 5 Pages

    When Michael Dell started Dell Computer in 1984, he believed that by selling personal computer systems directly to customers, his company could better understand customers' needs and provide the most effective computing solutions to meet those needs. During that period, competing computer makers experienced poor supply-chain management strategies that usually involved assembling in advance and sending to distribution centers around the world. In the technology industry this is relatively expensive because it involves inventoried items that have associated costs. Apple, for example, pre-built computers and notoriously held onto too much inventory as newer technologies were introduced and hardware costs decreased.…

    • 1423 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Dell Inc. founded by Michael Dell in the 1984 is the world's largest PC Manufacturer with annual sales of over $54 billion from around 170 countries. The Company was founded on a simple concept; that by selling personal computers directly to customers, Dell could best understand their needs and provides the most effective computing solutions to meet those needs. Dell provides computer systems under its enviable "low-cost direct sales model" under which the company maintains full ownership and control over manufacturing, distribution, and customer relationships. Dell has cut out middlemen, disguised as distributors, and the retail outlets from its supply chain, preferring to ship its products directly to customers.…

    • 1136 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Dell Hbr Case Study

    • 2246 Words
    • 9 Pages

    Dell Computers was started by Michael Dell in 1984. Dell’s primary differentiator was its business model.…

    • 2246 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Dell Inc. in 2009

    • 1687 Words
    • 7 Pages

    In 1984, a freshman named Michael Dell, with the concept of direct marketing and a thousand dollars, founded the Dell Computer Corporation. From then, Dell has proven to be the global computer industry's fastest-growing company over the past decade. Dell’s success was primarily attributed to three key factors, the direct sale model, the built-to-order system and the just in time system. However, in 2006, Dell confronted severe underperformance and dropped sales, a sequence of reactions took place then.…

    • 1687 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Dell Working Capital

    • 368 Words
    • 2 Pages

    Dell was founded in 1984 by Michael Dell. Initially it sold upgraded IBM PCs as per customer requirements. Later, it started manufacturing its own brand of computers. It advertised in trade magazines and catalogs & took orders via its toll free telephone line. It differentiated itself from competition by offering helpline & on-site technical support. Currently, it has two manufacturing plants-Texas & Ireland.…

    • 368 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Dell Disintermidiation

    • 1078 Words
    • 5 Pages

    In 1984, Michael Dell is the founder of the Dell company. He has the unique idea to sell computer systems directly to the customers.…

    • 1078 Words
    • 5 Pages
    Powerful Essays

Related Topics