Dell Identify and Evaluate Marketing Opportunities
1. List ways that Dell conducts research on its customers to continually improve products and services.
To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone
Dell posts online questionnaires to create customer responses to specific ideas as part of their market research.
Ideastrom gives to the customer the ability to interact and suggest ideas to improve Dell's products and services. Dell community member can talk to each other and share theirs ideas about improvement or the creation of new products. Dell interact with theirs customers by giving them positive feedback on the level of ideas.
This interaction with customers gives to Dell the possibility to improve and adjust theirs products and services.
2. What are the features of Dell's research?
On Dell.com there is a section called Community which allows customers and people to get solution for theirs problems.
Visitors can surf the blogs, forums, media galleries and groups sharing and learning with others and with Dell. Dell.com also provides technical support which allows Dell customers to enter forums (ask questions, get answers and see accepted solutions), get ‘how-to’ and ‘step-by-step’ information for specific technical issues and information on the latest ‘hot’ issues. Dell support provides widespread information including trouble shooting guides. Customers can access this information via popular topics, content type or technical support topics.
The research tool is very fast, convenient and you can get actual information about a product or a service, a problem, ideas and customers needs.
Dell has direct relationship with individual customers and also big companies.
3. What is Dell unique selling point ?
Dell’s Unique Selling Point (USP) is the facility that allow consumers to select and customise their computer. Customers
To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone
Dell posts online questionnaires to create customer responses to specific ideas as part of their market research.
Ideastrom gives to the customer the ability to interact and suggest ideas to improve Dell's products and services. Dell community member can talk to each other and share theirs ideas about improvement or the creation of new products. Dell interact with theirs customers by giving them positive feedback on the level of ideas.
This interaction with customers gives to Dell the possibility to improve and adjust theirs products and services.
2. What are the features of Dell's research?
On Dell.com there is a section called Community which allows customers and people to get solution for theirs problems.
Visitors can surf the blogs, forums, media galleries and groups sharing and learning with others and with Dell. Dell.com also provides technical support which allows Dell customers to enter forums (ask questions, get answers and see accepted solutions), get ‘how-to’ and ‘step-by-step’ information for specific technical issues and information on the latest ‘hot’ issues. Dell support provides widespread information including trouble shooting guides. Customers can access this information via popular topics, content type or technical support topics.
The research tool is very fast, convenient and you can get actual information about a product or a service, a problem, ideas and customers needs.
Dell has direct relationship with individual customers and also big companies.
3. What is Dell unique selling point ?
Dell’s Unique Selling Point (USP) is the facility that allow consumers to select and customise their computer. Customers