Dell Inc Discussion Preparation

Dell Inc. Discussion Preparation Q1. SWOT analysis of Dell Inc. Strengths Weaknesses • Innovative product design • Not enough retail stores o Insist on new product o Less visibility for Dell design products • Product customization • Low differentiation o Customize products for o Little differentiated from its customer needs competitors besides low prices • Environmental record o Engage in many green • Heavy dependence on suppliers initiatives, higher • Weak relationship with retailers reputation o Not as many Dell products as its competitors’ products • Quick response to the market being sold in retailers • Adoption of Direct Sales Model

o Sell products directly to

customers, low costs

Opportunities Threats • Introduction of new products • Intense competitions (with synchronization) o Many competitors with o With high continuity and similar products are connectivity available in the market • Broader scope in Asian • Slowdowns in market growth countries (notebooks and desktop PC) o Due to the rise in tablet and • Expansion into educational smartphone sales sectors o By providing college and • Emergence of initiate products university students o Designs are being initiated discounts (e.g. Back to by other companies School Sales) • Likely entry of potent new competitors • Keeping great after-­‐sales services o Many low-­‐cost competitors o Offering customers