Case Study 1
Case Contents
1. Introduction......................................................................................................2
2. Dell – Company Overview ...............................................................................2
3. Dell Products and Services .............................................................................3
4. Dell – Key Facts ..............................................................................................4
5. Dell Timeline....................................................................................................5
6. Dell – Business Segment Information..............................................................6
7. Dell’s Evolving Supply Chain Strategy.............................................................7
7.1. Typical Working of Dell’s Supply Chain ..................................................7
7.2. Five key strategies in Dell’s successful Direct Model .............................7
7.3. A supply chain with old technology is of little value ................................8
8. Restructuring at Dell ........................................................................................8
8.1. New Distribution Channels – Direct Model and Retail Strategy ..............8
9.
Integrating the Supply Chain ......................................................................9
This case study covers the following issues:
1. Examine and analyze Dell’s Direct model, its basic working, success and future challenges 2. Typical Working of Dell’s Supply Chain and future supply chain challenges
3. Highlights Dell’s evolving Supply Chain practices and strategy and steps being taken by it to recapture its lost market leader position
Case Study Keywords: Dell, Direct model, Supply Chain Management, Supply
Chain Strategies, Build-to-order model, Inventory optimization, PC Manufacturing, Retail
Distribution Channel, HP, Notebook