Dell Marketing Strategy
10/28/2010
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| Dell Co. Marketing Plan |
C.E.O Patrick Eversull
C.F.O. Anthony Chapman
C.O.O. Thomas Jackson
President of Tactics Stephen Miclette
C.E.O Patrick Eversull
C.F.O. Anthony Chapman
C.O.O. Thomas Jackson
President of Tactics Stephen Miclette
Executive Summary
For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super fast product life cycles and having to keep up with continuous innovation, it is one of the most difficult industries to maintain a competitive edge. From the beginning Dell has been focused on customer service by understanding the customer’s needs and providing the most effective computing power to meet those needs. Even until this day Dell has held on to this viewpoint and they have gone from a dorm room based business to a multibillion dollar giant of the industry. The Dell Company we know today has maintained their competitive edge by using their easy to use customization interface along with maintaining relatively low costs by shipping directly from the supplier to the customer. Today Dell Company has seemed to be taking a step back from being such an aggressive competitor, to being just another company in the market.
To regain our place at the top in the modern day Computer industry, we are very much looking forward to our many innovations and new products. Of these new innovations we will be opening up new retail stores at key locations that will also serve as sites to bring broken computers and desk tops to be repaired. We will also be branching the company into two separate directions Dell Home and Student, and Dell Professional to better serve these two markets with their vastly different needs and wants. With this separation the two departments will begin to work independently on several new product lines and software contracts so we can offer the
|
| Dell Co. Marketing Plan |
C.E.O Patrick Eversull
C.F.O. Anthony Chapman
C.O.O. Thomas Jackson
President of Tactics Stephen Miclette
C.E.O Patrick Eversull
C.F.O. Anthony Chapman
C.O.O. Thomas Jackson
President of Tactics Stephen Miclette
Executive Summary
For many years the Dell Corporation has been the fastest growing entity in the computer industry and is considered a pioneer in direct marketing. With the Pc industry being such a unique industry with its super fast product life cycles and having to keep up with continuous innovation, it is one of the most difficult industries to maintain a competitive edge. From the beginning Dell has been focused on customer service by understanding the customer’s needs and providing the most effective computing power to meet those needs. Even until this day Dell has held on to this viewpoint and they have gone from a dorm room based business to a multibillion dollar giant of the industry. The Dell Company we know today has maintained their competitive edge by using their easy to use customization interface along with maintaining relatively low costs by shipping directly from the supplier to the customer. Today Dell Company has seemed to be taking a step back from being such an aggressive competitor, to being just another company in the market.
To regain our place at the top in the modern day Computer industry, we are very much looking forward to our many innovations and new products. Of these new innovations we will be opening up new retail stores at key locations that will also serve as sites to bring broken computers and desk tops to be repaired. We will also be branching the company into two separate directions Dell Home and Student, and Dell Professional to better serve these two markets with their vastly different needs and wants. With this separation the two departments will begin to work independently on several new product lines and software contracts so we can offer the
References: The Dell Company - A Strategic Analysis Authors: Natalie Schmid, S. Kelber, S. Behrend, M. Krasel Subject: Economics / Business: Business Management, Corporate Governance 2005 Gilbert, Dennis (1998) Thompson, William; Joseph Hickey (2005). Society in Focus. Boston, MA: Pearson. Thompson, William; Joseph Hickey (2005) The Middle To Upper-Middle Class American Demographics, Dec 1, 2002 https://www.cia.gov/library/publications/the-world-factbook/index.html Koehn, Nancy Fowler (2001). Brand New: How Entrepreneurs Earned Consumers ' Trust from Wedgwood to Dell. Harvard Business Press. p. 287. http://books.google.com/?id=7j8VefeqUk4C&printsec=frontcover. Retrieved 2008-10-14. Lee, Louise (2006-03-23) http://www.businessweek.com/technology/content/mar2006/tc20060323_034268.htm. Retrieved 2008-10-29. Gonsalves, Antone (2007-11-05) "Perot Systems". Hoover 's. 2009. http://www.hoovers.com/company/Perot_Systems_Corporation/crycki-1.html http://content.dell.com/us/en/corp/d/press-releases/2010-08-24-packaging-savings.aspx Cage, Michael (2008) “Dell Marketing Strategies,” Entrepreneur’s Life