Table 1: PESTEL
| | |Meaning to dell? |Dell’s ability to |
| | | |address. |
|Political Factors |China’s five-year plan has a clear set of social objectives.(23) |Good chance for Dell to grow |Very good. |
| |Increased government spending helped China for the first time to beat the US to become the |in BRICS nation. | |
| |world 's biggest PC market. (24) | | |
| |Restrictive policies in many countries for the protection of domestic companies. (25) | | |
| |BRICS sign framework pact for local-currency credit lines. (26) | | |
| |European Commission Unveils New intellectual property rights (IPR) Strategy (27) | | |
|Economic |The US Debt Crisis and Downgraded Credit Rating. (28) |Global consumers spending |Moderate |
|Factors |Global Economy growth forecast 4 % in 2011 and 2012. (Advanced economies 1.6% and 1.9 % |less Increased competition. | |
| |Emerging and developing economies 6.4% & 6.1% ,US 1.5 % & 1.8%,China9.5 9.0 ) (29) | | |
| |Canalys
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