Dell E Marketing
Dell Enhances Online Marketing Capabilities and Improves Site Performance with Commerce Server 2000
Published: September 2001
To improve performance and enable complex online marketing campaigns, Dell upgraded its online commerce platform from Microsoft Site Server 3.0 Commerce Edition to Commerce Server 2000. The flexible component-based architecture and extensive prebuilt functionality in Commerce Server enabled Dell to implement its new campaign capabilities in just six weeks of development time. The comprehensive campaign management system integrates with Dell’s existing customer relationship management (CRM) system, moving the company much closer to its goal of a true closed-loop online marketing environment.
Company Overview
Dell Computer Corporation is the world’s leading direct computer system provider, with the company’s award-winning customer service, industry-leading growth, and superior financial performance continuing to differentiate Dell from its competitors. At the heart of this success is Dell’s direct-to-customer business model, enabling the company to maximize its ability to meet customer expectations while avoiding the unnecessary time and costs associated with retailers or other resellers. To Dell, the Internet is the purest and most efficient form of the direct model, providing greater convenience and efficiency to customers and, in turn, to Dell.
To Dell, “direct” refers to the company’s relationships with its customers, from home PC users to the world’s largest corporations. Approximately one-third of Dell’s U.S.$28 billion in annual revenues is achieved through the company’s Home and Small Business (HSB) Division, with the remainder generated from sales to medium and large businesses and institutional customers. HSB also maintains ownership of Dell’s online accessories store, which offers users a complete selection of nearly 30,000 competitively priced software and peripheral products from leading manufacturers, carefully
Published: September 2001
To improve performance and enable complex online marketing campaigns, Dell upgraded its online commerce platform from Microsoft Site Server 3.0 Commerce Edition to Commerce Server 2000. The flexible component-based architecture and extensive prebuilt functionality in Commerce Server enabled Dell to implement its new campaign capabilities in just six weeks of development time. The comprehensive campaign management system integrates with Dell’s existing customer relationship management (CRM) system, moving the company much closer to its goal of a true closed-loop online marketing environment.
Company Overview
Dell Computer Corporation is the world’s leading direct computer system provider, with the company’s award-winning customer service, industry-leading growth, and superior financial performance continuing to differentiate Dell from its competitors. At the heart of this success is Dell’s direct-to-customer business model, enabling the company to maximize its ability to meet customer expectations while avoiding the unnecessary time and costs associated with retailers or other resellers. To Dell, the Internet is the purest and most efficient form of the direct model, providing greater convenience and efficiency to customers and, in turn, to Dell.
To Dell, “direct” refers to the company’s relationships with its customers, from home PC users to the world’s largest corporations. Approximately one-third of Dell’s U.S.$28 billion in annual revenues is achieved through the company’s Home and Small Business (HSB) Division, with the remainder generated from sales to medium and large businesses and institutional customers. HSB also maintains ownership of Dell’s online accessories store, which offers users a complete selection of nearly 30,000 competitively priced software and peripheral products from leading manufacturers, carefully