Deloitte Case Study
Technology, Media &
Telecommunications
Predictions
2013
Contents
Foreword3
Technology5
The PC is not dead: it’s about usage not units6
Bring your own computer: a tale of two interpretations9
P@$$1234: the end of strong password‑only security11
Enterprise Social Networks: another tool, but not yet a panacea14
Let’s get together: crowdfunding portals bring in the bucks16
The button stays beautiful19
Media23
4K kicks off24
Dual video screening readies for prime time27
Connected TV: hits and misses29
Over‑the‑top may lift legacy broadcasters and distributors more than pure plays31
The reality of “cord cutting” in North America33
Telecommunications35
A strong year for LTE adoption36
Smartphones ship a billion but usage becomes simpler39
“Mobile” advertising is dead. Long live tablet and smartphone advertising43
All‑you‑can‑app46
The looming spectrum shortage: worse before it gets better49
Endnotes52
Recent Deloitte thought leadership63
Contacts at Deloitte Touche Tohmatsu Limited (DTTL) and its member firms64
Technology, Media & Telecommunications Predictions 2013 1
“ ur aim with Predictions is to
O
catalyze discussions around significant developments that may require companies or governments to respond.
We provide a view on what we think will happen, what will occur as a consequence, and what the implications are for various types of companies.
We do not however presume that ours is the last word on any given topic: our intent is to stoke the debate.”
2
Foreword
Welcome to the 12th edition of Deloitte’s Predictions for the technology, media & telecommunications (TMT) sector.
This publication presents Deloitte’s view of key developments over the next 12-18 months that are likely to have significant medium- to long-term impacts for companies in TMT and other industries.
As in
Telecommunications
Predictions
2013
Contents
Foreword3
Technology5
The PC is not dead: it’s about usage not units6
Bring your own computer: a tale of two interpretations9
P@$$1234: the end of strong password‑only security11
Enterprise Social Networks: another tool, but not yet a panacea14
Let’s get together: crowdfunding portals bring in the bucks16
The button stays beautiful19
Media23
4K kicks off24
Dual video screening readies for prime time27
Connected TV: hits and misses29
Over‑the‑top may lift legacy broadcasters and distributors more than pure plays31
The reality of “cord cutting” in North America33
Telecommunications35
A strong year for LTE adoption36
Smartphones ship a billion but usage becomes simpler39
“Mobile” advertising is dead. Long live tablet and smartphone advertising43
All‑you‑can‑app46
The looming spectrum shortage: worse before it gets better49
Endnotes52
Recent Deloitte thought leadership63
Contacts at Deloitte Touche Tohmatsu Limited (DTTL) and its member firms64
Technology, Media & Telecommunications Predictions 2013 1
“ ur aim with Predictions is to
O
catalyze discussions around significant developments that may require companies or governments to respond.
We provide a view on what we think will happen, what will occur as a consequence, and what the implications are for various types of companies.
We do not however presume that ours is the last word on any given topic: our intent is to stoke the debate.”
2
Foreword
Welcome to the 12th edition of Deloitte’s Predictions for the technology, media & telecommunications (TMT) sector.
This publication presents Deloitte’s view of key developments over the next 12-18 months that are likely to have significant medium- to long-term impacts for companies in TMT and other industries.
As in