Delta Airlines Organizational Behavior
Delta Air Lines: Yesterday, Today and Tomorrow
Study Group Research Paper
Management and Organizational Behavior
School of Business and Mass Communication
Delta Air Lines: Yesterday, Today and Tomorrow
A company must have a clear vision for success in order to succeed: a realization of what has worked for the company in the past, an understanding of the standing of the company today, and a vision for where the company will be heading tomorrow. Delta Air Lines is the epitome of a company that realizes what it takes to succeed with a clearly defined pathway to operational successes.
Delta’s road to operational success has been a journey for the company; ever-changing and consistently moving forward. Through trails and reevaluation, Delta Air Lines has grown into one of the most commonly recognized airlines in the world. Delta is a company that has branched off from the concept of ‘Southern Hospitality’ to an airline that is on the cutting edge of employee engagement, a game changer for employee standards, a facilitator of employee diversity, a company that is consistently adaptable to change, an industry leader that is willing to reevaluate plans in times of change, and a true leader in technology.
Yesterday: Delta's Early Organizational Culture and Image
Delta Air Lines was founded as Delta Air Service in 1928 ("Delta," 2012). Ever since, this evolving company has been keenly aware of and utilizes cultural norms as a way to update business practices. The company's headquarters is located in Atlanta, Georgia, the heart of southern living and southern hospitality. According to one airline historian, "Delta... garnered the reputation of being a service-oriented Southern airline with all the graciousness the term 'southern hospitality’ implies” (Whitelegg, 2005, p. 8). The airline's company culture was founded on the "Delta Spirit" which was considered the company's image for integrating southern hospitality (Whitelegg, 2005). During the late 1960s and early
Study Group Research Paper
Management and Organizational Behavior
School of Business and Mass Communication
Delta Air Lines: Yesterday, Today and Tomorrow
A company must have a clear vision for success in order to succeed: a realization of what has worked for the company in the past, an understanding of the standing of the company today, and a vision for where the company will be heading tomorrow. Delta Air Lines is the epitome of a company that realizes what it takes to succeed with a clearly defined pathway to operational successes.
Delta’s road to operational success has been a journey for the company; ever-changing and consistently moving forward. Through trails and reevaluation, Delta Air Lines has grown into one of the most commonly recognized airlines in the world. Delta is a company that has branched off from the concept of ‘Southern Hospitality’ to an airline that is on the cutting edge of employee engagement, a game changer for employee standards, a facilitator of employee diversity, a company that is consistently adaptable to change, an industry leader that is willing to reevaluate plans in times of change, and a true leader in technology.
Yesterday: Delta's Early Organizational Culture and Image
Delta Air Lines was founded as Delta Air Service in 1928 ("Delta," 2012). Ever since, this evolving company has been keenly aware of and utilizes cultural norms as a way to update business practices. The company's headquarters is located in Atlanta, Georgia, the heart of southern living and southern hospitality. According to one airline historian, "Delta... garnered the reputation of being a service-oriented Southern airline with all the graciousness the term 'southern hospitality’ implies” (Whitelegg, 2005, p. 8). The airline's company culture was founded on the "Delta Spirit" which was considered the company's image for integrating southern hospitality (Whitelegg, 2005). During the late 1960s and early
References: (2003). Delta air lines improves customer service during flight delays and cancellations. PR newswire, Retrieved from http://ezproxy.brenau.edu:2048/login?url=http://search.proquest.com/docview/446881416?accountid=9708 Cohn, M Delta. (2012, February). Retrieved from http://news.delta.com/index.php?s=18&cat=47 Freifeld, L Geuss, M., & Yamshon, L. (2012). Retrieved from http://www.pcworld.com/article/248162/the_top_10_techfriendly_us_airlines.html gpo.gov http://money.cnn.com. (2011, March 03). Retrieved from http://money.cnn.com/magazines/fortune/mostadmired/2011/snapshots/2126.html In flight entertainment on your delta flights Kaufman, B. (2011). High-level employee involvement at delta air lines. Retrieved from http://suddenteams.com/team-research/teaming-delta Nelson, D., & Quick, J Russell, E. (2012). Delta sends comair into the sunset. Airline business, 28(9), 10. Retrieved from http://ezproxy.brenau.edu:2048/login?url=http://search.proquest.com.proxygsu-bre1.galileo.usg.edu/docview/1037989182?accountid=9708 Salopek, J.J Schupska , S. (2012, March 19). University of georgia presents the delta prize for global understanding. Retrieved from http://news.uga.edu/releases/article/university-of-georgia-presents-delta-prize-for-global-understanding/ Seydel Whitelegg, D. (2005). From smiles to miles delta air lines flight attendants and southern hospitality. Southern Cultures. 11(4), 7-27.