Delta Case Study
Human Resource Management BADM 537
Delta Case Study: Improving Delta’s Market Share
Samantha Gilbert, Marianna Danna, Tyler HiettFebruary 25, 2014
Table of ContentsPage
Introduction……………………………………………………………………………………3
External Environment…………………………………………………………………………3
Internal Environment………………………………………………………………………….12
Systems and Stakeholder Analysis……………………………………………………………23
Conclusion…………………………………………………………………………………….25
Problem Identification………………………………………………………………………...25
Alternatives…………………………………………………………………………………....26
Recommendation……………………………………………………………………………...28
Decision Implementation……………………………………………………………………...28
References……………………………………………………………………………………..29
Introductions
Delta Air Lines is one of the top five domestic …show more content…
Southwest’s objectives are to continue being the domestic leader in point-to-point, low-cost fares, and taking market share from its hub and spoke competitors. To achieve this goal they are reliant upon an economic resurgence to entice consumers to begin flying more often for vacationing, tourism, and business travels. They will also continue to manage and reduce costs/expenses.
Competitor Analysis, current strategies. Southwest Airlines’ strategy is to keep costs low and effectively control expenses to continue being the low-cost leader in the domestic airline industry. They limit themselves to only using one type of aircraft, the Boeing 737. This allows them better control over maintenance costs, inventory, staff training, and purchases (Company, 2013). They also have a strict purchasing process to only buy from dedicated, loyal suppliers that can keep costs low for Southwest.
Competitor Analysis, assumptions. The culture surrounding Southwest is “the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people” (Company, 2013). Southwest truly supports being involved in the community around them and actively encourages all employees to perform volunteer services. Southwest will put pressure on their competitors by acting as good citizens and using “goodwill” to increase their market share in their
Delta Case Study: Improving Delta’s Market Share
Samantha Gilbert, Marianna Danna, Tyler HiettFebruary 25, 2014
Table of ContentsPage
Introduction……………………………………………………………………………………3
External Environment…………………………………………………………………………3
Internal Environment………………………………………………………………………….12
Systems and Stakeholder Analysis……………………………………………………………23
Conclusion…………………………………………………………………………………….25
Problem Identification………………………………………………………………………...25
Alternatives…………………………………………………………………………………....26
Recommendation……………………………………………………………………………...28
Decision Implementation……………………………………………………………………...28
References……………………………………………………………………………………..29
Introductions
Delta Air Lines is one of the top five domestic …show more content…
Southwest’s objectives are to continue being the domestic leader in point-to-point, low-cost fares, and taking market share from its hub and spoke competitors. To achieve this goal they are reliant upon an economic resurgence to entice consumers to begin flying more often for vacationing, tourism, and business travels. They will also continue to manage and reduce costs/expenses.
Competitor Analysis, current strategies. Southwest Airlines’ strategy is to keep costs low and effectively control expenses to continue being the low-cost leader in the domestic airline industry. They limit themselves to only using one type of aircraft, the Boeing 737. This allows them better control over maintenance costs, inventory, staff training, and purchases (Company, 2013). They also have a strict purchasing process to only buy from dedicated, loyal suppliers that can keep costs low for Southwest.
Competitor Analysis, assumptions. The culture surrounding Southwest is “the development, improvement, and refinement of the originality, individuality, identity, and personality of a given people” (Company, 2013). Southwest truly supports being involved in the community around them and actively encourages all employees to perform volunteer services. Southwest will put pressure on their competitors by acting as good citizens and using “goodwill” to increase their market share in their