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This is a business plan. It does not imply an offering of securities. 1. Executive Summary 4
1.1. Objectives 8
1.2. Mission 8
1.3. Keys to Success 9
2. Company Summary 9
2.1. Company Ownership 9
2.2. Start-up Summary 10
3. Services 11
4. Market Analysis Summary 11
4.1. Market Segmentation 11
4.2. Target Market Segment Strategy 13
4.3. Competition and Buying Patterns 13
5. Strategy and Implementation Summary 13
5.1. SWOT Analysis 14
5.1.1. Strengths 14
5.1.2. Weaknesses 14
5.1.3. Opportunities 15
5.1.4. Threats 16
5.2. Competitive Edge 16
5.3. Marketing Strategy 16
5.4. Sales Strategy 17
5.4.1. Sales Forecast 17
5.5. Milestones 19
6. Management Summary 20
6.1. Personnel Plan 20
7. Financial Plan 20
7.1. Start-up Funding 21
7.2. Break-even Analysis 21
7.3. Projected Profit and Loss 22
7.4. Projected Cash Flow 23
7.5. Projected Balance Sheet 24
7.6. Business Ratios 25
1. Executive Summary
Introduction
The business of mobile communication was first introduced to Kuwait by MTC after almost ten years Wataniya followed the steps of MTC in the business with a slight difference. The popularity of those two companies is expanding really fast because they are the only two