Demographic Analysis Paper
Name:Hamza Wasim class/sec : BsCs/A
Roll no. 0025
Demographic Analysis
Demographic analysis is a technique used to develop an understanding of the age, sex, and racial composition of a population and how it has changed over time through the basic demographic processes of birth, death, and migration.
Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Aristotle noted more than 2,000 years ago that few things affect a person's outlook more than his or her age.
Gender: is another characteristic. It is important to find out the ratio of men to women in the class. Also, make sure that you do not use any sexist language, stereotypes or make jokes about gender. If you were to insult men in front of a class of 12 men, then in most cases these 12 men are not going …show more content…
to listen to you for the rest of your speech. You may have also lost your credibility.
Culture: is the shared knowledge, behavior, attitudes, beliefs, values, and norms of a group. It is very important to be sensitive to students of other culture's feelings. You may do or say something that may offend them.
Ethnicity: is a person's national or religious heritage.
Religion: Be very careful when you speak about different religions because people feel very strongly about their beliefs.
Education: background of your listeners can help your choice of vocabulary, language style, and your use of examples. This can help you select and narrow your topic.
Attitudinal Analysis addresses the audience's attitudes, beliefs, and values.
Attitude: defines what a person likes or dislikes. When you choose a topic, it is important to find out your audience's attitudes toward the subject. If you are doing a speech on rap, does your audience like rap.
Belief: is what you believe to be true or false. You may believe that rap is destroying the minds of young teenagers.
Value: is a person's beliefs or standards.
Environmental Analysis
Finding out things like the seating arrangement, the number of people likely to attend, and the room lighting. The way the seats are arranged will affec the audience's response. It is also important to know how many people will be there for the speech. And the way the room is lighted will affect the way the audience
responds.
Sample Environmental Analysis Questions
How many will be in the audience?
Will there be noise and distractions?
Questionnaires and Interviewing
There are many ways to obtain the answers to these questions in each section. You can gather information by handing out questionnaires or by interviewing your fellow students with open ended and closed ended questions. An open-ended question is unrestricted. For example:
Audience Analysis:
After you speak there are many ways that you can tell how your audience responded to your speech. There are nonverbal, verbal, survey, and behavioral responses.
Nonverbal Responses examples:
Did the audience applaud? Yes or No
How did they applaud? Loud or Soft
Verbal Responses - What did the audience say to you after the speech? "Good job!"
"That was really interesting?"
Conclusion:
There are three phases in audience analysis. The first is adapting to your audience before you speak. There are three ways to do this: demographic analysis, attitudinal analysis, and environmental analysis. Demographic analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Attitudinal analysis addresses the audience's attitudes, beliefs, and values. And environmental analysis is the importance of seating arrangements, audience size, and room lighting, etc.
Roll no. 0025
Demographic Analysis
Demographic analysis is a technique used to develop an understanding of the age, sex, and racial composition of a population and how it has changed over time through the basic demographic processes of birth, death, and migration.
Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Aristotle noted more than 2,000 years ago that few things affect a person's outlook more than his or her age.
Gender: is another characteristic. It is important to find out the ratio of men to women in the class. Also, make sure that you do not use any sexist language, stereotypes or make jokes about gender. If you were to insult men in front of a class of 12 men, then in most cases these 12 men are not going …show more content…
to listen to you for the rest of your speech. You may have also lost your credibility.
Culture: is the shared knowledge, behavior, attitudes, beliefs, values, and norms of a group. It is very important to be sensitive to students of other culture's feelings. You may do or say something that may offend them.
Ethnicity: is a person's national or religious heritage.
Religion: Be very careful when you speak about different religions because people feel very strongly about their beliefs.
Education: background of your listeners can help your choice of vocabulary, language style, and your use of examples. This can help you select and narrow your topic.
Attitudinal Analysis addresses the audience's attitudes, beliefs, and values.
Attitude: defines what a person likes or dislikes. When you choose a topic, it is important to find out your audience's attitudes toward the subject. If you are doing a speech on rap, does your audience like rap.
Belief: is what you believe to be true or false. You may believe that rap is destroying the minds of young teenagers.
Value: is a person's beliefs or standards.
Environmental Analysis
Finding out things like the seating arrangement, the number of people likely to attend, and the room lighting. The way the seats are arranged will affec the audience's response. It is also important to know how many people will be there for the speech. And the way the room is lighted will affect the way the audience
responds.
Sample Environmental Analysis Questions
How many will be in the audience?
Will there be noise and distractions?
Questionnaires and Interviewing
There are many ways to obtain the answers to these questions in each section. You can gather information by handing out questionnaires or by interviewing your fellow students with open ended and closed ended questions. An open-ended question is unrestricted. For example:
Audience Analysis:
After you speak there are many ways that you can tell how your audience responded to your speech. There are nonverbal, verbal, survey, and behavioral responses.
Nonverbal Responses examples:
Did the audience applaud? Yes or No
How did they applaud? Loud or Soft
Verbal Responses - What did the audience say to you after the speech? "Good job!"
"That was really interesting?"
Conclusion:
There are three phases in audience analysis. The first is adapting to your audience before you speak. There are three ways to do this: demographic analysis, attitudinal analysis, and environmental analysis. Demographic analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Attitudinal analysis addresses the audience's attitudes, beliefs, and values. And environmental analysis is the importance of seating arrangements, audience size, and room lighting, etc.