Demographics and Micro Environment

Table of content Introduction 2 Habib Jewels 3 Micro environment 3 a) Customer. 3 b) Supplier. 3 c) Competitors. 3 d) Marketing intermediate 4 Macro environment 4 a) Political 4 b) Economic 4 c) Technology 4 Libresse 5 Micro environment 5 a) Customer 5 b) Company 5 c) Competitors 5 Macro environment 6 a) Cultural. 6 b) Economic 6 c) Natural 6 d) Demographic 6 Fair & Lovely 7 Micro environment 7 a) Company 7 b) Customer 7 c) Public 7 d) Competitor 7 Macro environment 8 a) Cultural 8 b) Technology 8 c) Political 8 Kordel’s 9 Micro environment 9 a) Marketing intermediaries 9 b) Customer 9 c) Competitors 9 Macro environment 10 a) Demographic 10 b) Cultural 10 Pos Malaysia Berhad 11 Micro environment 11 a) Company 11 b) Customer 11 Macro environment 11 a) Technology. 11 b) Competitors 12 References 13

Introduction

I have been assigned to study about five products and look into their micro environment and macro environment that influenced the development of the products. Understand about the products or services offer and come with detail about how these being accepted by customer.
For this assignment, I choose Habib Jewels, Libresse, Fair & Lovely, Kordel’s and Post Malaysia Berhad. In this assignment, I have clearly looks into every factor in macro and micro environment for each product. I hope that from this I become clearer about the company operation and how macro and micro environment affect that company.

Habib Jewels

Micro environment
The micro environment is the internal factor of company that have direct impact on the company strategy. The micro environment for Habib Jewels includes:
a) Customer.
Habib Jewels has promise their customer for their satisfaction. They are offering finest material and gemstones for customer. The quality of product is the best since Habib has established over 50 years. They are offering customer with the best quality

References: About us. (2010). Retrieved Mei 1, 2012 from http://www.cambert.com.my/About+us_2_2_1.htm Antoni AsiaXpress . (2009). Retrieved Mei 4, 2012 from http://www.asiaxpress.net.my/aboutus.aspx Background CCM and POS MALAYSIA ink agreement to bring enjoyable shopping experience at your fingertips. (2008). Retrieved Mei 4, 2012 from http://www.ccm.com.my/media_centre/press_arc.asp?intRecordID=121 Company Philosophy Contact us. (2008). Retrieved Mei 1, 2012 from http://www.kordels.com/contacts Hindustan Unilever History.(2009). Retrieved April 13, 2012 at http://www.habibjewels.com/web/ Inspiring women Libresse. (n.d) Retrieved April 20, 2012 from http://en.wikipedia.org/wiki/Libresse Libresse Let´s Design Malaysia gold sector thriving : Habib Jewels. (February 1, 2012). Retrieved April 13, 2012 from http://www.bullionstreet.com/news/malaysia-gold-sector-thriving-:-habib-jewels/963 Marketing Macro Environment Marketing Micro Environment. (2012). Retrieved April 11,2012 from http://www.zainbooks.com/books/marketing/principles-of-marketing_11_marketing-micro-environment.html The Early Years What Libresse. (2011). Retrieved April 20, 2012 from http://www.livelibresse.com.my/whatslibresse.htm