Descol Export Plan

Table of Contents List of Pictures, Tables and figures 3 1. Executive Summary 4 2. Company Description 5 3.1 History 5 3.2 Management 6 3.3 Export Team 9 3.4 Financial Overview 10 3.5 Goals and Objectives 11 3. Product and Service Description 13 4.6 Domestic and International Product and Services 13 4.7 Growth Potential 14 4. New Foreign Market Place Analysis 15 5.8 Rationale for Exporting 15 5.9 Rationale for Selected Foreign Market 15 5.10 Country Profile 16 5.11 Cultural Profile 19 5.12 Industry Profile 21 5. Market Entry Strategies 22 6.13 Strategic Alliances 23 6.14 Target Customer Profile 23 6.15 New Foreign Market Product or Service Description(s) 29 6.16 Pricing Strategies 30 6.17 Sales and Promotion Strategies 32 6.18 Logistics and Transportation 34 6. International Law 35 7.19 Dispute Resolution Considerations for Sales Contract 35 7.20 Language Consideration 36 7.21 Contract Terms and Conditions 36 7.22 Product Liability Considerations 38 7.23 Intellectual Property Protection 39 7.24 Sales Agent Agreement 39 7. Financial Analysis 40 8.25 Capital Expenditure 41 8.26 Sales Forecast 41 8.27 Cost of Goods Sold 43 8.28 Projected Income Statement 44 8.29 Projected Cash Flow Statement 44 8.30 Breakdown Analysis 46 8.31 Financing Requirements 47 8.32 Financing Sources 47 8. Risk Management 48 9.33 Country Risk 48 9.34 Commercial Risk 48 9.35 Currency Risk 49 9.36 Internal Risk 49 9.37 Market Risk 49 9.

References: 2Descol. The first sports floor. Retrieved September 28, 2012 http://www.descol.nl/en/sportssurfaces/about_us/history/first_sportsfloor.html 3Descol 4Descol. Descol, part of Sika. Retrieved September 28, 2012 http://www.descol.nl/en/sportssurfaces/about_us/history/Descol_and_Sika.html 5Descol 8 Descol in the Present. (2012). Descol sports surfaces. Retrieved September 30, 2012, from http://www.descol.nl/en/sportssurfaces/about_us/history/Descol_at_present.html 9 Descol 10 Sika annual report 2011. Retrieved September 30, 2012. From http://www.sika.com/dms/getdocument.get/5b68b22b-9716-3ece-aa9e-c3474c5068aa/Sika_Annual_Report_2011_Full_Version.pdf 3 11 Line-up. (2010). In Challenges | Descol sport surfaces magazine (p. 42). The Netherlands 12 Retrieved from http://International Monetary Fund www.imf.org/external/index.htm * Harlaar, M., Ouwehand, M., & De Leeuw, O. (2012). Export a Practical Guide (2nd ed.). Groningen/Houten, The Netherlands: Noordhoff.