The company, Lemon Lovin’ Life, is a lemonade stand that is in the beverage business. Being that it is a popular drink and the low cost of starting a lemonade business, there is competition making it quite competitive in the market. This report outlines the company’s branding strategy, identification of possible new locations, promotional plans, and employee training opportunities.…
In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (place, promotion, and product), and discuss how the lemonade stand should be branded utilizing this marketing mix in this section. Draw upon Chapter 13 to support your points, and compose your response in complete sentences with APA citations where applicable. For this section and all sections in which research is incorporated, please keep the following in mind: An in-text citation uses the following format: (Author’s last name, year). It should appear at the end of the sentence in which information gathered from your text appears. Be sure to place quotation marks around any material that comes word for word from your source. When directly quoting, you must also include the page number in your in-text citation: (Author’s last name, year, p. #). Here is an example: (Williams & Tollet, 2008, p. 49).…
Lemonade Stand Economic Summary Report John Orr Ashford University Intro to Quantitative Principles BUS599 Dr. Harrison Green October 27, 2010 Lemonade Stand Economic Summary Report Balance Sheet |BALANCE SHEET | | |Season 1 |Season 2 |Season 3 | |Profitability Measures | | | | | ROA |69.7% |47.9% |31.6% | | ROE |77.2% |53.6% |33.0% | | Profit Margin |61.4% |68.0% |68.0% | | | | | | |Asset Management | | | | | Inventory Turnover |16.41 |10.61 |10.67 | | Asset Turnover |1.134 |0.703 |0.464 | | | | | | |Liquidity Measures | | | | | Current Ratio |9.12 |8.16 |21.97 | | Cash Ratio |8.84 |8.67 |21.65 | | | | | | |Financial Leverage | | | | | Debt-Equity Ratio |0.107 |0.119 |0.046 | | | | |…
The Case Name game deals with a branding problem. The Case revolves around two hospital’s naming Ridgecrest Medical Center and Robinson –Martinez Hospital. As Ridgecrest Medical Center purchases Robinson –Martinez Hospital, there emerges a problem of formulating a new brand name. Mr. Brian Garcia , Chief Executive Officer of Ridgecrest Medical Center was assigned a task of creating new brand name that will ensure best possible market place results and formulating brand management plan that will yield optimal results.…
Bakerview’s strategy is to develop a core consumer base by segregating themselves from their competitors through industry niches which meet current societal demands and product differentiation. Bakerview has established its own niches in its industry to pursue the solitary of product differentiation. One of its niches is establishing Cowlix Natural Ice Cream which is their own featured brand name product. Crafting your own brand name product creates product differentiation by allowing themselves to articulate a product line to their customers which is segregated from their other products. This generates loyal customers and encourages customers to be exposed to their other goods because they have been satisfied with this certain line of products.…
Executive Summary Artistic Grounds will provide a friendly, comfortable, social and artistic atmosphere where the customer can receive excellent gourmet food, service and entertainment at a reasonable price. The interior design of the building will focus on projecting an eclectic artsy atmosphere. Artistic Grounds will be divided into different areas. Some will have tables and chairs, another will have large couches and comfy chairs, end tables, and coffee tables. The walls will be used as an art gallery and displayed in cases throughout the shop for customers to shop the local art that is for sale.…
A. Main Point #1: First, you need to think about how the name sounds when hearing it aloud. i. Sub-point sentence: In order to avoid any questions, when deciding on a name, think about your child’s point of view and imagine how he or she will have to live with it throughout their life. Supporting material: Laura Wattenberg, a writer, researcher, and software designer, wrote in her 2013 book, The Baby Name Wizard, “we may see baby naming as an opportunity for personal expression. Use whatever criteria you like to narrow your name choices, but give the name this final test: if you were starting life today, knowing everything you know about this world, is this the name you would want to represent you?”…
In 1930 school segregation would disturb the peace between the interracial Mexican and Anglo Community of Lemon Grove, California. On July 23, 1930 the Lemon Grove School Board began to discuss a PTA request. The Parent Teachers Association had requested the segregation of Mexican American grammar students from Anglo students on account of overcrowding, educational differences, and a deterioration of sanitation and morals. The School board appealed to build a separate school for Mexicans students without the consent or notification of their parents. The event caused a series of problems for the community resulting in the Roberto Alvarez vs. the Board of Trustees of the Lemon Grove School District case in 1931. This…
Jackson Mateo Eaves. That is my name, a symbolization of the two worlds that I have been split down the middle of through my entire life. A name of Polish roots, dating back to the invasion of Poland by Germany, and a name of Mexican roots, dating back to the Aztec times.…
The Creation of my name all started at a baby shower that my mom’s co-workers decided to surprise her with. They told her that if she had a girl she must start her name with the letter D in representation of her name Donice. Like the sweet,…
There are above of 900 registered brand names for a carbonated soft drink in the United States. Much of these brands are accepted and recognized in the local regions which simply the taste of the local consumers.…
To me, a mission statement is what would be considered to help a person to keep spending their funds at an institution. Some examples of the mission statement are to help the people of the public, please the customer’s needs, etc. A mission statement is essential because it provides something the business tries hard for and permits the customers knowing what you contributing and what you don’t produce. The mission statement I’ve decided for my business is “To deliver the Highest Quality, Freshly Squeezed, and Organic Lemonade to all of Our Customers”. The big picture for my business is simple. Aunties Oreganic Lemonade is to provide a healthy enjoyable area where you can enjoy a fresh glass of organic lemonade. We will present a customer service based feeling like no other. At Aunties Oreganic Lemonade we are devoted to providing a one of a kind service that will keep you coming…
karlosports. (2010, August 12th). What’s in a Name? Retrieved March 2011, from Punk Marketing *TM: http://punkmarketing.wordpress.com/…
Margaritaville: A Brand Anything But Wasting Away | Beneath the Brand. (n.d.). Retrieved from http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=15368…
My business has been extremely successful at the Park Meadows mall. I plan on expanding to the Aurora mall now. It will reach a different “type” of people but with the lower costs it will be beneficial to the consumers that I am trying to reach there. The economy in Aurora is extremely lower than the economy in Lone Tree where the Park Meadows mall is located. I will be able to reach a different variety of people and make my business be well known for an opportunity to expand even more than just the Aurora mall.…