Describe the Particular Contextual Situation in Which Modern Marketing Evolved and Thrived.
Describe the particular contextual situation in which modern marketing evolved and thrived.
Marketing has developed and changed drastically over the last 50 years and businesses have had to adapt to this change in various ways ranging from their advertisement technique, who they aim their products at and to the way in which they care for the environment through being corporately socially responsible. The keys points are the way in which it had changed and why it has changed which will be looked at into depth in the core of the essay.
Marketing has had to meet the change in consumer spending, the environment in which marketing is allowed to work and the change in consumer behavior. Marketing has developed over this time, as for example in the 1950s, after the second world war, of which when people were getting back on their feet and this could be argued when marketing really kicked off and developed as America was looking to make up for lost time and consequently wanted to increase production and consumer spending just as the industrial revolution led to enhancing the production capabilities.
Marketing had obviously been around before the 1950s and people understood how it worked but it was just the right conditions, (O’Malley 1998 page 832) which allowed it to thrive in this period of time and it became more of a discipline . It developed in the sense that innovative products that had never been seen before by the potential consumer came into the market. For example it was it not only new for a family to have the new vacuum cleaner but it was also such a product that was new to the street. So marketing was seen to introduce a new product, that was going to be revolutionary and change the how people lived their life’s compared to today, where marketing is used to introduce a developed improvement on the previous model (e.g. dyson cylinder vacuum) This means that marketers had to adapt and change the way they tried to sell their products as consumers
Marketing has developed and changed drastically over the last 50 years and businesses have had to adapt to this change in various ways ranging from their advertisement technique, who they aim their products at and to the way in which they care for the environment through being corporately socially responsible. The keys points are the way in which it had changed and why it has changed which will be looked at into depth in the core of the essay.
Marketing has had to meet the change in consumer spending, the environment in which marketing is allowed to work and the change in consumer behavior. Marketing has developed over this time, as for example in the 1950s, after the second world war, of which when people were getting back on their feet and this could be argued when marketing really kicked off and developed as America was looking to make up for lost time and consequently wanted to increase production and consumer spending just as the industrial revolution led to enhancing the production capabilities.
Marketing had obviously been around before the 1950s and people understood how it worked but it was just the right conditions, (O’Malley 1998 page 832) which allowed it to thrive in this period of time and it became more of a discipline . It developed in the sense that innovative products that had never been seen before by the potential consumer came into the market. For example it was it not only new for a family to have the new vacuum cleaner but it was also such a product that was new to the street. So marketing was seen to introduce a new product, that was going to be revolutionary and change the how people lived their life’s compared to today, where marketing is used to introduce a developed improvement on the previous model (e.g. dyson cylinder vacuum) This means that marketers had to adapt and change the way they tried to sell their products as consumers
References: O’Malley L, Patterson (1998) Vanishing Point: The mix management paradigm reviewed. Journal of Marketing Management page 838 Lecture on histories of marketing lecture 3, first year undergraduate course 2011-12, Lancaster university , School of Management, 14/10/2011. (Moller and Wilson 1995) O 'Malley L, Patterson (1998) Vanishing Point: Journal of Marketing Management, page 832 (Fullerton 1988; Jones and Monieson 1990). O 'Malley L, Patterson (1998) Vanishing Point: Journal of Marketing Management, page 832 (Benton 1987 pg 419) Lecture on histories of marketing lecture 4, first year undergraduate course 2011-12, Lancaster university, School of Management, (Annmarie Ryan