PEST ANALYSIS
To understand the impact of the environment in any industry, it is imperative to consider four main factors that influence this particular political, economic, social and technological factors. It is a fact that in Greece factors are rather disproportionate influence on the functioning of a healthy market competition.
The business environment is regulated by opaque procedures, middlemen, bureaucrats, businessmen and politicians. Difficulty is something that encourages free enterprise for disposal.
Political Factors
1. Today there is an intense political uncertainty due to the economic crisis in the country but also globally. The combination of different political thoughts in a government with probably the same orientation (the country out of the crisis), but not necessarily identical manner actions create a coalition with ideological contradictions that cause reasonable doubts. Therefore, consistent policy or economic policy can not be expected. Regarding the Greek case, the model of health is a compromise between a social security system and a National Health System. The prolonged social crisis, the failure of the welfare state to offer new solutions to social problems globalization of the economy, the continued upward trend in spending on health, depletion in combination with the global economic downturn led to a need to refocus health policy in the Greek world and the application strategies productive and efficient use of human and material resources.
2. The Memorandum provides for measures to ensure that at least 50% of the volume of medicines used by public hospitals is composed of generics and drugs whose patent has expired, making it mandatory to procure pharmaceutical products by all public hospitals criterion for the active substance.
3. The investment framework in Greece is rather frustrating for someone who wants to start a new investment because of bureaucracy