W H AT D O E S P R O D U C T A N D S E R V I C E D E S I G N D O ?
1. Translate customer wants and needs into product and service requirements. (marketing)
2. Refine existing products and services. (marketing)
3. Develop new products and/or services. (marketing, operations)
4. Formulate quality goals. (quality assurance, operations)
5. Formulate cost target. (accounting)
6. Construct and test prototypes. (marketing, operations)
7. Document specifications.
R E A S O N S F O R P R O D U C T O R S E R V I C E D E S I G N or R E D E S I G N to be competitive by offering new products or services to make the business grow and increase profits. the best organizations try to develop new products or services as an alternative to downsizing.
Redesign occurs for a number of reasons such as customer complaints, accidents or injuries, excessive warranty claims, or low demand O B J E C T I V E S O F P R O D U C T A N D S E R V I C E D E S I G N both is to satisfy the customer while making a reasonable profit.
Achieve best quality the capabilities of the organization to produce or deliver a given product or service it is important to involve service people in the design process to reduce the risk of achieving a design that looks good on paper, but doesn’t work in the real world.
R E S E A R C H A N D D E V E L O P M E N T
Research and development (R&D) refers to organized efforts that are directed toward increasing scientific knowledge and product or process innovation.
R E S E A R C H A N D D E V E L O P M E N T
Basic research has the objective of advancing the state of knowledge about a subject , without any near-term expectation of commercial applications.
Applied research has the objective of achieving commercial applications.
Development
converts the results of applied research into useful commercial applications Applied research
R E S E A R C H A