Definition
A method of problem-solving strategy wherein the data collected is expressed visually in order to create new strategies, ways and methods to solve problems, create opportunities or strengthen weaknesses.
Design thinking literature
Design thinking has come to be defined as combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context.[2] According to Tim Brown, CEO and president of IDEO, the goal of Design Thinking is "matching people’s needs with what is technologically feasible and viable as a business strategy" [3] The premise of teaching Design Thinking is that by knowing about how to successfully approach and solve difficult, multi-dimensional problems - more specifically, effective methods to ideate, select and execute solutions - individuals and businesses will be able to improve their own problem solving processes and skills. There is also significant academic interest in understanding how designers think and design cognition.[4] The first formal academic research symposium on Design Thinking was organized at Delft University of Technology, The Netherlands, in 1991, and has developed into a regular series.[5]
Historical development of design thinking
Il Design Thinking non è altro che una metodologia appartenente al mondo del Design, un processo progettuale strutturato che si è ottimizzato ed evoluto a tal punto che se usato bene fa sia da collante tra tutte le figure che partecipano al progetto che da garante del risultato finale rispetto alla visione iniziale. Il secondo dopo guerra italiano, durante il boom economico, ha dato l’opportunità ad imprenditori visionari ed a progettisti illuminati di lavorare insieme allo sviluppo di progetti innovativi volti alla domesticità e al pubblico dove, insieme, progettavano, costruivano, sperimentavano e si confrontavano in una fucina continua di idee e