Designing a Bsc

Building balanced scorecard with SWOT analysis, and implementing ``Sun Tzu 's The Art of Business
Management Strategies ' ' on QFD methodology
S.F. Lee
Hong Kong Institute of Vocational Education, Vocational Training Council,
Hong Kong, China
Andrew Sai On Ko
International Management Centre, Oxford Brookes, UK

Keywords

SWOT analysis,
Balanced scorecard,
Quality function deployment,
Stategy, Strategic planning,
Total quality management

Abstract

Conjoining the SWOT matrix with the balanced scorecard (BSC) makes a systematic and holistic strategic management system.
The SWOT matrix clearly identifies the critical success factors that can be implemented into the identification of the different aspects toward the balanced scorecard. It is, therefore, a more structural approach in setting up the foundation of the balanced scorecard; instead of simply identifying the ``key performance indicators ' ' (KPI) via gut feeling or by brainstorming. The next step of the whole process is to make use of the quality function deployment (QFD) methodology with the balanced scorecard
(BSC) attributes identified as the
``Whats ' ' on the vertical axis, and the major strategies of ``The Art of
Business Management ' ' Sun Tzu 's as the horizontal ``Hows ' ' axis. The relationships are then studied in the body of the QFD matrix. Consideration is then given as to how the model presented can be customised to allow companies using this approach to develop and implement their corporate business strategic plan.

Managerial Auditing Journal
15/1/2 [2000] 68±76
# MCB University Press
[ISSN 0268-6902]

[ 68 ]

1. Overview
Almost every successful manager understands the importance of offering quality service to gain a distinctive advantage over the competition. After all, gaining an advantage is the key to success and even for the sake of survival. However, many of the so-called organizational strategies that companies depend on

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