Desire Stimulate Fashion Consumption
Desire Stimulate Fashion Consumption 1
How the Desire Stimulate Fashion Consumption
Isis Liu 036FM009
Raffles Design Institute
SHANGHAI, CHINA
Academic Research And Communication Skills
Professor Joycelin Cruz
November 28,2012
Desire Stimulate Fashion Consumption 2
Abstract
This study provides how desire stimulates fashion consumption. The research data already show what are the reason make person buy fashion products and how the desire influences their buying behavior. In the research, I have interview person who always focus on fashion. I designed 15 interview questions by myself and went to People Square to select the suitable person to answer all the questions. After the interview, according the data to analysis and prove my study how desire stimulates fashion consumption. People purchase and consume, not only to obtain basic products use value, more is self-expression, self-concept and identity desire through consumer to express and publicity. The desire of the enterprise marketing cannot only rely on the use value of the product; they should reach out to consumers to seeking emotional and psychological appeal. Not only needs to satisfy the consumer’s material interest and desire, to meet the consumer on the spiritual pursuit of the interests. Only in this way, can really use the desire to stimulate consumption.
Desire Stimulate Fashion Consumption 3
How the Desire Stimulate Fashion Consumption Today 's societies, with the development of economy, people’s basic needs are addressed, not worry about the problem of food and clothing, but more and more care about the personal image of the dress.” Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing or furniture. And fashion consumption is kind of expense, a lifestyle and consumer culture.”(http://www.hudong.com/wiki/) In consumer activity, fashion consumption to
How the Desire Stimulate Fashion Consumption
Isis Liu 036FM009
Raffles Design Institute
SHANGHAI, CHINA
Academic Research And Communication Skills
Professor Joycelin Cruz
November 28,2012
Desire Stimulate Fashion Consumption 2
Abstract
This study provides how desire stimulates fashion consumption. The research data already show what are the reason make person buy fashion products and how the desire influences their buying behavior. In the research, I have interview person who always focus on fashion. I designed 15 interview questions by myself and went to People Square to select the suitable person to answer all the questions. After the interview, according the data to analysis and prove my study how desire stimulates fashion consumption. People purchase and consume, not only to obtain basic products use value, more is self-expression, self-concept and identity desire through consumer to express and publicity. The desire of the enterprise marketing cannot only rely on the use value of the product; they should reach out to consumers to seeking emotional and psychological appeal. Not only needs to satisfy the consumer’s material interest and desire, to meet the consumer on the spiritual pursuit of the interests. Only in this way, can really use the desire to stimulate consumption.
Desire Stimulate Fashion Consumption 3
How the Desire Stimulate Fashion Consumption Today 's societies, with the development of economy, people’s basic needs are addressed, not worry about the problem of food and clothing, but more and more care about the personal image of the dress.” Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing or furniture. And fashion consumption is kind of expense, a lifestyle and consumer culture.”(http://www.hudong.com/wiki/) In consumer activity, fashion consumption to
References: AnYong(2005,May 3) Ernst & Young Global Review 2010 http://wenku.baidu.com/view/227e2b0f7cd184254b35356f.html Chen Xian (2011, July 1) Chinese luxury consumption analysis: from Confucian Perspective http://wenku.baidu.com/view/8221213a376baf1ffc4fadf5.html Eastman, Jacqueline K, Ronald E Philip Kotler, Grary Armstrong. Principles of marketing 13/e The Person Education Beijing Office Suchao Wang (2012，October 10)